China, a new sophisticated tourist is emerging.
Outbound tourism in China is entering its second phase, and bringing with it new opportunities and challenges for global tourism service providers. More and more Chinese are now looking for travel experiences beyond the ticking off of major sights and the dubious pleasures of forced shopping. With a correctly adapted product and the right kind of marketing, locations off the beaten track will become popular among affluent visitors from China. Atta was exhibiting at this show for the second year.