The benefits of joining ATTA

ATTA is Europe's largest marketing platform

Advancing Tourism To Africa

ATTA is essentially an international marketing and information service promoting tourism across Africa. ATTA is located in London with regional directors covering UK, Europe and East and Southern Africa.

How does ATTA create a platform for buyers and suppliers to meet?

1. Though our Network Gatherings & Seminars in Europe and East and Southern Africa. ATTA holds seminars on matters concerning tourism throughout the year. We host a series of sponsored networking gatherings in Europe and Africa which give the buyer the opportunity to forge relationships with the suppliers of African product.

2. At Trade Shows in Europe and Africa.

How will you benefit from the membership of ATTA?

ATTA provides many services to advance your company throughout the tourism network;

1. A Membership Directory. This is a comprehensive aide-memoire and lists all categorised members, with their full contact details.

2. The ATTAK Newswire Service. The prime role of our association is to channel information and breaking news to its wide membership through the web distribution email service "ATTAK". It enables members throughout Africa, Europe and the US to keep abreast of the rapidly changing affairs of tourism.

3. Advisors. Dedicated advisors with specialist knowledge in their fields are available to members when required: Medical, Legal & Crisis Management.

4. ATTA in times of Crisis. ATTA plays a leading role linking member to media in the event of accidents or emergencies involving tourists in Africa. The national and regional news media consistently contact ATTA for information on breaking news items affecting tourists in Africa. Working with the tour operator, ground operator, a product supplier in Africa and the national tourist board concerned, ATTA acts in a central role, briefing the news media on behalf of ATTA members, whilst accumulating and disseminating information so that all parties are reliably informed.

5. Representation. The ATTA Chief Executive Nigel Vere Nicoll, a Fellow of the Royal Geographical Society, sits on the Foreign Office's Consular Stakeholder Panel, the United Nations World Tourist Organisation Emergency Response Network (TERN) and is a member of Scotland Yard’s Travel Fraud Forum (PROFIT).

6. ATTA logo. Members must display the ATTA Logo on their websites, stationery and promotional material, which acts as a source of recognition throughout the industry.

7. ATTA Recruitment Agency "Jobspot". Our in-house, staff-recruitment advertising service.

8. Distribution of your news through ATTA. Up to 2 detailed press releases per annum can be released to the media through our dedicated news service and monthly round-ups can be sent to the trade.

9. Alliances. The highly successful strategic alliance with SATSA, in South Africa, has allowed both associations to work closely together, not only to promote tourism, but to work together to distribute breaking news to the news and print media in times of crisis.

10. ATTA in the USA. ATTA has forged an alliance with USTOA. The United States Tour Operators Association (USTOA) is a professional association representing the tour operator industry, composed of companies whose tours and packages encompass the entire globe and who conduct business in the US. ATTA will focus on developing relationships with African based specialists in USA.