Small World Marketing

Small World Marketing

Small World Marketing is a representation company offering sales, marketing and PR services in UK and Europe for unique, luxury tourism clients around the world.

Small World Marketing’s approach is to work as a peer of your company, to quickly understand your company’s strategic and commercial objectives. With these objectives at the core, our results-driven marketing and media programmes can then exceed our client’s expectations.

Our goal is to provide you with the best service and advice to effectively and efficiently market your product to the UK and Europe.

Where we operate

Kenya, Mauritius, Mozambique, Namibia, Senegal, Seychelles, South Africa, Tanzania, Zambia, Zanzibar, Zimbabwe

See a map

Features & Services

 

Research - Undertake research to understand current positioning of property within marketplace

Facilitating role - Provide market advice to our clients including preparing and executing sales, marketing and media projects

Sales calls - Focussing on luxury tour operators and online operators to familiarise them with our clients and maximise opportunities for brochure inclusion and promotional activities leading to increased sales.

Familiarisation trips - Organise group trade VIP familiarisation trips & individual experiencing The River Club firsthand. Parameters to be determined

Trade shows & events - Co-ordinate meeting schedules for various key trade shows (WTM, PURE, Indaba)

Marketing opportunities - Identify suitable consumer marketing opportunities for our clients

Crisis management - SWM provide a wealth of experience in African crisis management 

Reaching the media and trade - Our long-standing associations with the trade and media mean that we have established strong and influential contacts with the top UK and European operators and the leading publications.  

Relations with the press - Our daily contact with key journalists means our clients will constantly be spoken about with media during discussions about potential storylines.

International story placements - We also enjoy strong working relationships with key European publications, which provide substantial coverage in the top European destinations.   

Promotional material and advertising - SWM have developed sophisticated promotional collateral for many of our clients and understand what resonates with the UK and European consumers and trade