Discover Botswana aims to provide readers, who are primarily within travel and tourism industry, with all the information they need to understand fully what Botswana has to offer as a tourist destination. Tourism is one of the most exciting and the fastest growing industry in Botswana. This growth reflects its success in stimulating international awareness of Botswana’s attraction as a destination and the efforts spearheaded by the Newly formed Tourism Board & HATAB through its worldwide promotions and publicity activities. Prospects for the future are looking extremely bright. The Government and the private sector are actively investing in new tourism facilities and services. The Tourism Board & HATAB are working closely together to spread this message to new markets around the world. But how do you secure your share of this vast and expanding market? Discover Botswana is the Tourism industries flagship publication for the world’s tourism market. Distributed through the representative offices, the Botswana Embassies and at various exhibitions the Tourism Board & HATAB will be taking part in the coming year. Distribution Discover Botswana, will be distributed through the High Commissions and Botswana Tourism representatives’ offices located in: - London, USA, Germany, South Africa, Japan, Australia and European countries. Copies will also distributed from the Botswana stand at major travel and trade exhibitions including the ITB Berlin, INDABA Durban (SA) and World Travel Market (WTM) London.
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