20 March 2017
South African Tourism first aim is both destination promotion and trade training and JoyCo’ representative office in Italy will get that by providing Italian Trade attending the BMT tourism fair with an important opportunity to deepen their knowledge of South Africa.
At South Africa stand JoyCo’ will be providing Italian Trade three training sessions per day.
“Travel agents are key strategic partners for our client South African Tourism - says Gioja Tresoldi, JoyCo’ Managing Director - and we want to equip them with the best tools to sell South Africa to their customers. Thanks to the innovative formula that brings training into the fair, travel agents attending BMT will benefit of the unique opportunity to meet with destination experts and take part at in-depth training sessions.”
Italy remains an extremely important market for South African Tourism. Statistics from 2016 has shown a 16% increase and excellent recovery from 2015 and this gives rise to hope for a positive trend in the Italian market for the present year.
For further information:
Silvia Testoni, Marketing & Communication
JoyCo’ - enjoy the tourism