Representing you & Crisis Management

How we represent your interests on the international tourism stage

Widely recognised as “A Voice for Africa”, Atta represents its members and African tourism interests at the highest levels, in a continuing dialogue with many tourism ministries, tourist authorities and associations across the African continent. The Atta CEO represents the African tourism industry on many international committees and councils including World Travel Market, PURE, The United Nations Tourism Emergency Response Network, the UK Foreign Office Tourism Advisory Council and the Madrid based United Nations World Tourism Organisation (UNWTO) .

Atta now has representatives in China, Nordic countries and Latin America.

Crisis management:  Atta in times of Crisis

Atta plays a leading role linking member to media in the event of accidents or emergencies involving tourists in Africa. The national and regional news media consistently contact Atta for information on breaking news items affecting tourists in Africa. Working with the tour operator, ground operator and product supplier in Africa and the national tourist board where possible, Atta acts in a central role, briefing the news media on behalf of Atta members, whilst accumulating and disseminating information so that all parties are reliably informed.