ATTA® serves and supports businesses in Africa and the Indian Ocean Islands representing buyers and suppliers of tourism product across 31 African countries. With over 900 members, ATTA® acts as Pan-Africa’s largest network of tourism product covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies worldwide promoting tourism to Africa.
ATTA® is a trusted platform for the dissemination of accurate and informative news from, and relating to, the African continent and Indian Ocean islands. ATTA® members are able to share their news through our channels and here you will learn about what is new and happening across the African continent and Indian Ocean islands.
Trade shows to networking events, webinars to online member training and more... ATTA® hosts a number of events providing members with the opportunity to connect with one another, do business and learn. To find out more see what is coming up next.
Ongava has officially reopened its former Ongava Tented Camp as Encounter by Ongava, marking a new chapter in the evolution of the portfolio and a refined positioning focused on immersive, close-to-nature experiences.
Matongo Matamwandi has concluded his three‑year term as Chief Executive Officer of the Zambia Tourism Agency, closing a period marked by sector reforms and stronger global visibility for Destination Zambia.
Uganda Wildlife Authority will stage the 8th Uganda Wildlife Half Marathon on 1 March 2026 at Kitante Primary School, Kampala, under the theme Running to Educate Children of the Fallen Rangers.
Capgemini has staged “Hack the Future of Tourism in Egypt” during the AI Everything Middle East & Africa 2026 Summit in Cairo, bringing together 24 students and recent graduates in six teams over two days to design AI tools for the end‑to‑end visitor journey – from trip planning to on‑site engagement.
Zanzibar’s fourth Z‑Summit, held 11–12 February 2026 at the State University of Zanzibar, reported a record 2025 for the archipelago’s tourism sector, with international arrivals nearing one million, growth of 7.1% and receipts surpassing US$1.1 billion.
ITB Berlin marks its 60th year as a strategic platform for the industry, with Director Deborah Rothe highlighting its role amid geopolitical uncertainty, AI disruption and climate pressures.
Kenya has committed to embed tourism resilience into national development plans and called for a dedicated resilience fund and structured financing to help African destinations withstand shocks.
The City of Cape Town has officially opened the Bo-Kaap Market on 14 and 15 February 2026, formalising it as a permanent public trading space after operating since December 2025.
Join us for the latest updates, including Onguma Trails Camp’s unique walking experience, the newly introduced Ombili Cultural Tour, and what is happening on the reserve right now.
Join the ATTA Stand at ITB Berlin 2026 (3–5 March, Hall 20) and showcase your brand alongside Africa’s leading tourism professionals at one of the world’s most influential travel trade shows. Limited spaces available on a first-come, first-served basis.
WTM Africa embarks on a journey to showcase the untapped potential, celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.
Africa’s Travel Indaba is Africa’s leading inbound travel trade show, connecting tourism businesses with influential international buyers who actively contract African product. Held annually in Durban, it provides a powerful platform to build relationships and generate new business with key global partners.
Experience Africa is the UK’s leading B2B trade event dedicated to African tourism, bringing together tourism boards, DMCs, lodges and specialist suppliers with carefully selected international buyers. Through pre-scheduled meetings and high-quality networking, it delivers meaningful connections and real business opportunities across the African travel industry.
Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.
