About Atta

The African Travel & Tourism Association (Atta) is a member-driven trade association that promotes tourism to Africa from all corners of the world. Recognised as the Voice of African Tourism, Atta serves and supports businesses in Africa representing buyers and suppliers of tourism product across 22 African countries. With over 550 members, Atta acts as Pan-Africa’s largest network of tourism product covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies worldwide promoting tourism to Africa.

The Atta platform offers extensive opportunities for networking, marketing, education, and the dissemination of information to our members and the media. Atta represents African tourism interests at the highest levels, in a continuing dialogue with many tourism ministries, tourist authorities and associations across the African continent.

  • Leading role at trade shows around the world
  • Networking opportunities at regional events, debates and seminars
  • Industry representation on international committees and the media
  • Network of specialist consultants
  • Interactive platform for information exchange
  • Daily News Service

The Atta brand is recognised throughout the industry as the definitive authority on all matters concerning tourism to Africa. Our members proudly display the internationally recognised Atta logo, showing their commitment to African tourism.

Whether you require access to our wide membership, our daily news updates, or our trade shows & regional events, join our knowledgeable and experienced membership to increase awareness and visibility of your company through the dynamic Atta brand.