Management Board

The Management Board

Responsible for the management and governance of the association on behalf of the Advisory Board. The Management Board are Directors of Atta Limited

Who is on the Atta Management Board?

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Fiona Jeffery OBE Chairman

Company: Just a Drop

Director from: 2014, Chairman from: 2018

Phone: +44 (0)7818 450 086 / +44 (0)20 8944 9490

Born in Scotland and a graduate of Edinburgh University Fiona Jeffery has had a long and accomplished career working in the travel industry. After joining Reed Exhibitions in 1986, Fiona quickly climbed through the ranks to become Exhibition Director for World Travel Market in 1994 & also British Travel Trade Fair in 1996, Managing Director and ultimately Chairman of WTM until 2013. In 1997 she launched a responsible tourism drive across the industry globally and in 2007 she launched World Responsible Tourism Day at WTM in partnership with the UNWTO which is now the largest responsible tourism gathering across the world.

“Being selected as the new chair of Atta is an unexpected honour I do not take lightly. My predecessors have all done amazing jobs, and my role is to build on their success. With new opportunities emerging all the time, Atta will seek to embrace these, putting the interests of our membership at its heart.

“My love of Africa began on honeymoon with my husband Nigel, exploring Kenya by four-wheel drive vehicle, and I am keen to tackle the issues and opportunities of the industry across the continent. These include sustainability, the dangers of overtourism, wildlife conservation and wider issues around poaching, gender equality and the opportunities of tourism to support socio-economic empowerment and development. It will be important to play our part supporting and furthering the agenda in many of these areas to ensure joined up thinking and increased impact across our industry.”

In 1998 Fiona also founded the international water development charity Just a Drop of which she is Chair. Its aim is to encourage the travel and tourism industry and businesses generally to give back to communities across the world with the provision of clean water and sanitation.

Fiona now has a portfolio career including Non Exec on a number of Boards, as well as the UN World Committee for Tourism Ethics and Chairs Tourism for Tomorrow Programme for WTTC. In 2012 she was awarded an OBE by Her Majesty the Queen for services to travel and tourism and the Hall of Fame Award for her contribution to the Environment and in 2013 she was awarded TTG Outstanding Contribution to the Industry Award.

Fiona says her best job is being Mum to Cameron and Lauren.

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Nigel Vere Nicoll FRGS President & Company Secretary

Company: Atta

President from 2018,CEO 2000 - 2017, Board Member Since 1996

Phone: +44 (0)20 7937 4408

Nigel Vere Nicoll appointed to the Board 1994. Atta Director and Company Secretary 1997.

Chief Executive from 2000, Fellow of The Royal Geographical Society (1972)

President from 2018

As a former MD of Abercrombie & Kent's Hotel & Lodge Division in Kenya, CEO of Wild Africa Safaris UK, Head of Marketing Mount Charlotte Thistle Hotels UK, MD of Universal Travel and On Safari, and proprietor of two hotels in Scotland he has extensive experience in hotel management, tour operating & marketing in UK and Africa.

Nigel sits on the Foreign & Commonwealth Office Consular Stakeholder Panel and the Travel Advice Review Group (TARG) and is a member of the United Nations WTO Tourism Emergency Response network (TERN) working on crisis management in the tourism sector and is tourism advisor to the Brenthurst Foundation, and formerly International Tourism advisor to the President of Malawi from 2011-2014.

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Anita Powell Fellow

Company: Small World Marketing

Phone: +44 (0) 845 634 1460

Anita has an extensive knowledge of the luxury travel industry, and has built up strong relationships with key contacts at a senior level in both the media and trade during the eighteen years she has been working within African tourism.  In 2006 Anita founded Small World Marketing, a leading representation company which is proud to count some of Africa’s top hotels, lodges & airlines amongst its clients.  Anita was on the Atta board for 10 years including being Chair for 4 of those years.  

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Claire Cooper HR Director

Claire Cooper HR

Phone: +44 (0)7811 111 200

Claire Cooper graduated from Oxford Brookes University with a 2:1 in Management and Education.  Whilst at University, Claire successfully project managed a restaurant set up and a professional sailing team on tour.  Upon leaving University, Claire joined the `Business Action on Homelessness’ project for the Business in the Community charity, facilitating CEO’s from the top 250 FTSE at St James Palace to address and support the Homeless issues within London. From this Claire became a Project Manager for a Management Consultancy in London, where projects included preparing companies for Investors In People (IIP) accreditation, developing communication strategies and running facilitated workshops, initiating senior management coaching and management development programmes for companies such as Budgens, Blockbuster, National Air Traffic Services, Clerical Medical and Mercury Asset Management. Claire then managed high street branches of two recruitment companies, Reed Accountancy and Arden Shields, successfully through the IIP process. 

In 2000 Claire set up Blue Apple HR Solutions Ltd, taking responsibility for all aspects of the business cycle from sales & marketing and business development to operational recruitment, delivery of training and provision of HR consultancy.  Clients included  Winkworth Estate Agents developing their Management teams, implementing Health & Safety programmes and developing their Sales Academy; Yes Loans & Mortgages developing a strategic platform for growth; and the Welsh Development Agency providing a total outsourced HR service to 21 Regeneration groups, looking at HR strategy, recruitment, induction and training for all staff. 

Claire was appointed Chair of the Young Institute of Directors and the Institurte of Directors, a prestigious role she was honoured to fulfil.  Her main tasks were to define the need of the Institute to the emerging leaders and to establish a structure for the delivery of director education and learning. 

The Company was sold in 2008 and Claire relocated to Devon. 

Claire Cooper HR was launched as an independent HR and H&S consultancy in 2013.  Her Company continues to support companies in a variety of industry sectors from estate agencies, hotels, charity, luxury goods and vehicles, food processing and distribution, renewable energy, travel, marketing and PR agencies.