January 23rd 2020

Atta Webinar: The Hemingways Collection, Kenya

In this webinar Lucinda will be taking you on a journey around The Hemingways Collection's three iconic properties – Hemingways Nairobi, Ol Seki Hemingways Mara and Hemingways Watamu. Whether you are looking to sell each property individually or together as the perfect Kenya bush, beach and city itinerary, Lucinda will highlight the USPs and help answer your questions about these spectacular and very different properties.

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January 30th 2020

Atta Webinar: Intimate Places: Camp Zebra - following the Great Wildebeest Migration around the Serengeti National Park

Visitors to Tanzania wishing to experience the miracle of the Great Wildebeest Migration, which is reputed to be the largest mass movement of animals on our planet, need look no further than Intimate Places' Camp Zebra. With spacious and comfortable accommodation, Camp Zebra is a seasonal camp which has been especially designed to closely follow the migrating animals as they make their way around the Serengeti National Park.

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January 30th 2020

Atta Winter Networking 2020

The Hand & Flower 1 Hammersmith Road Hammersmith London W14 8XJ

January always feels like a very long month and its great to have things to look forward to - join us to kick off our first networking function in 2020! Our event falls on the first night of the Destinations Travel Show at Olympia in London, so it's a fantastic chance to be able to finish off your day of meetings in a more relaxed environment. Please login for the password to the ticketing portal.

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February 3rd - 7th 2020

Roadshow - Africa Showcase: Southern Europe 2020

Paris - France, Madrid - Spain, Milan - Italy

Africa Showcase returns to Southern Europe in February 2020. Our inaugural roadshow saw exceptional product meeting with enthusiastic, knowledgeable buyers, and we’re set to boost business even further. We invite you to meet with the key operators in France, Spain and Italy who are selling sub-Saharan Africa. These countries are all showing growth potential for our destination, as we offer what their clients want - authentic African experiences that combine safari and sun.

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February 6th 2020

Atta Webinar: Offbeat Safaris Portfolio

Luxury safaris...taking you off the beaten track. Offbeat Safaris was established in 1990, beginning with mobile horseback safaris and then further expanding the collection to include traditional safari camps and lodges in Kenya's prime game viewing areas. Offbeat Safaris have become well known for offering exceptionally high standards of guiding, service and accommodation, whilst not compromising on the true nature of being on safari. Experiencing this raw wilderness is what makes our safaris so special. We are the reservations office for Deloraine House, Ekorian’s Mugie Camp, Sosian Lodge, Offbeat Mara Camp, Spirit of the Masai Mara Lodge and Offbeat Riding Safaris. In addition to the properties, we offer ground handling services and personalised travel itineraries within the East African region. Whether it be horse riding, gorilla trekking or visiting remote and unusual destinations, we have a large network of contacts for developing custom-built itineraries.

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February 20th 2020

Atta Webinar: Virgin Limited Edition’s Africa Portfolio

In this webinar, Genevieve will be exploring Sir Richard Branson’s Private retreats throughout South Africa and Kenya featuring Ulusaba Private Game Reserve, Mont Rochelle Hotel and Vineyard, and Mahali Mzuri Kenyan Safari Camp. Sit back and let the wildlife come to you at Ulusaba and Mahali Mzuri or take part in the action at Mont Rochelle by picking and stomping grapes during our harvest. You’ll come to understand why Sir Richard Branson holds these unique properties so close to his heart and wishes to share them with you all.

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March 4th - 8th 2020

ITB 2020

Hall 20, Stand 122, Berlin ExpoCentre City, Messedamm 22, 14055 Berlin

Experience the whole world of travel at ITB Berlin – all in one location. Countries, cities and regions, tour operators, online booking portals and hotels, and many other service providers from over 180 countries present their products and services. All desks on the Atta Pavillion are now full.

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March 4th 2020

Atta ITB Networking 2020


Join us for the annual Atta networking evening during ITB Berlin, to help ease you into the show after what we expect to be a busy first day! This is one of our most popular networking events of the year with a brilliant turn out from both Atta members and guests from the wider travel and tourism industry. This is not one to miss! We are finalising the venue but please save the date.

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March 9th - 13th 2020

Roadshow - Africa Showcase: Nordics 2020

Helsinki - Finland, Stockholm - Sweden, Oslo - Norway

The whole Nordic region is a growing tourism source market to Africa. Yet, when positioning yourself from a sales and marketing perspective, each country needs to be considered on its own when it comes to travel patterns, priorities and concerns for travel to Africa. It’s important to work the market with people who understand the trends.

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March 19th 2020

Atta Webinar: Do you need an app? 7 things to consider

Vamoos, the app for travel companies, helps travel companies create exceptional experiences for their travellers. We are experts in travel technology, and have seen the increasing need for companies in the industry to be more digital. Our webinar aims to shed some light on the use of apps in travel, and will help you understand if your travel company needs one.

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April 2nd - 4th 2020

ILTM Africa 2020

Kirstenbosch National Botanical Garden, Rhodes Dr, Newlands, Cape Town, 7735, South Africa

Now in its 8th year, ILTM Africa introduces buyers from across the globe to a collection of high-end, luxury African travel experiences. For any Atta members who wish to exhibit at ILTM Africa please contact Papy Luzala from Reed Exhibitions directly:

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April 6th - 8th 2020

WTM Africa 2020

Cape Town International Convention Centre, Convention Square, Cape Town, South Africa

Taking place in South Africa's beautifully scenic and event filled Cape Town, this year you can expect to join 6,263 travel industry professionals at World Travel Market Africa. WTM Africa is one of six shows in the WTM portfolio, now in its 7th year the Africa show was launched to bring the benefits and opportunities of the global industry expertise to travel professionals in the region. It is also the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.

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May 12th - 14th 2020

Indaba 2020

Inkosi Albert Luthuli International Convention Centre, 45 Bram Fischer Road, Durban, 4001 South Africa

Africa is defined by movement, and Africa’s Travel Indaba is no different. Expect nothing but the best of African tourism at Africa’s Travel Indaba 2020. At this much-anticipated event on the tourism calendar, attendees will get to network and engage with product owners, develop long-lasting relationships and grow existing ones with those within industry. For exhibitors, Africa’s Travel Indaba 2020 serves as a platform to showcase your products and services to the world.

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May 13th 2020

Atta Indaba Networking 2020


Atta's annual networking event during Indaba will be held on the second evening of the show. This is an opportunity for members, guests and friends in the industry to connect in an easy-going setting, while also winding down after a busy day! More information to follow. Please save the date!

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May 18th - 21st 2020

We Are Africa 2020

Cape Town Stadium, South Africa

Brought to you by This is Beyond, We Are Africa is the continent's hottest gathering of high end African travel brands, world class buyers and top international press. With a shared mission to re-brand African travel to resonate with the global traveller, the tribe celebrates the vibrant diversity, unexplored mystery and heart-warming magic of the African continent and her surrounding islands.

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June 5th - 7th 2020


Friedkin Recreation Center, TGT - Arusha, Tanzania

KARIBU/KILIFAIR is organised to be an international tourism & industry fair, promoting and presenting companies based in the Kilimanjaro region, Tanzania, East Africa and Central Africa. The fair operates like a business networking event for the tourism industry, in combination with a community fair to attract local people, families & expats on the weekend.

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June 6th 2020

Atta Arusha Networking 2020


Our Arusha networking event is set on day two of Kilifair, this an opportunity for members, guests and friends in the industry to connect in a relaxed, easy-going setting. More information will follow. Please save the date!

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June 15th - 18th 2020

Roadshow - Africa Showcase: UK & Ireland 2020

Dublin, Manchester, London

The 2019 roadshow delivered 120 key buyers, across 3 cities. Exposure to this calibre and quantity of trade is not possible on sales trips. What’s more, you have a real database of contacts for your follow ups. At the same time, we keep it personalised, intimate and sophisticated – in line with the 4 and 5 star products and buyers who participate on this roadshow. Buyer feedback from our 2019 roadshow was phenomenal! The format was well received and the meeting interactions were of great value for buyers and exhibitors. Top quality operators and agents register early to secure their place at our events; it’s essential to sign up early for maximum brand exposure.

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June 22nd - 24th 2020

Experience Africa 2020

CCT Venues Plus, 40 Bank Street, Canary Wharf, London E14 5NR

Experience Africa by Atta is the UK's newest and freshest B2B Travel event dedicated solely to African travel. After an extremely successful launch in 2018 the show is back in London for its third year with visions to be even bigger and better in 2020.  Experience Africa will showcase a refreshingly wide range of inspiring travel products and enticingly curated experiences that are being sold right now across the incredibly diverse African continent. This essential B2B event will present the very best Africa product portfolios, assuring longevity in the connections between key European buyers and handpicked quality exhibitors.

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July 27th - 31st 2020

Roadshow - Africa Showcase: Australia 2020

Brisbane, Sydney, Melbourne

The Australian market is booming for Africa, which is evident by the enthusiasm from the travel trade to attend Africa Showcase events. This show visits the major hubs for long-haul outbound travel, offering dedicated meetings with wholesalers and top-producing African specialists who play an integral role in the distribution channel. Although people may enjoy the convenience of online, they ultimately have a trust factor that needs to be met, highlighting the advantage that traditional operators still have, as they are the true Africa experts for a specialised destination. These trade events offer an interactive evening of networking and Africa updates, with exposure to the wider retail audience.

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September 1st - 30th 2020

Sanganai Bulawayo 2020

Showgrounds, Bulawayo, Zimbabwe

Sanganai/Hlanganani – World Tourism Expo is an annual Tourism Trade Fair organised by the Zimbabwe Tourism Authority. It showcases the widest variety of Africa’s best tourism products, and attracts international visitors and media from across the world. The exact date for the show is still TBA.

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September 6th - 10th 2020

PURE 2020

Palais des Congrès, Avenue Mohammed VI, Marrakech, Marrakech-Tensift-Al Haouz 40000

PURE is a global community of trailblazers changing worlds by catalysing adventure, personal connections and a conscientious approach to the environment and local communities. This show is all about experiential travel, boutique hotels and unexpected connections. Join a community of progressive and forward-thinking 'PUREists' who gather once a year in Marrakech. Expect five days of ideas, inspiration and innovation, sparked by an annual conference and seminars, nurtured by three days of pre-scheduled meetings and punctuated by networking lunches and parties.

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September 9th - 16th 2020

Roadshow - Africa Showcase: North America 2020

San Francisco, Los Angeles & Boston, USA | Toronto, Canada

Tourism to Africa is always changing and reinventing itself. Africa Showcase manages to stay relevant and deliver proper content and context to both buyers and suppliers. As travellers move away from traditional programs and safaris, tour operators and agents are offering more exciting, proactive and interactive programs. The agents are better educated and more experienced than ever before, and they are looking to African suppliers to offer more innovative and original ideas. Over many years, Africa Showcase has been an extremely successful event in providing valued travel partners with the tools, in-depth product knowledge and resources to effectively sell travel to their high-yielding clients.

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October 7th - 9th 2020

MKTE 2020

Kenyatta International Convention Centre, Nairobi, Kenya

Time has flown and 2020 marks the 10th edition of MKTE! Hosted in the heart of Nairobi this is the African gathering of the trade in where you can network and explore business opportunities at the leading travel trade expo in East Africa. From the organisers: "MKTE is on a strong growth trajectory. 2019 welcomed over 200 exhibitors from Africa to meet with over 150 global buyers from 25 of Kenya’s key source markets. 6000 pre-scheduled meetings take place at the expo through an effective business matchmaking system, which drives business potential at the expo. The appointment system between exhibitors and hosted buyers is instrumental in driving business discussions." Attendees can also participate in seminars and market presentations to gain the latest industry trends.

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October 8th 2020

Atta MKTE Networking 2020


Join us for the annual Atta networking evening during MKTE, which will be held on day two of the show in Nairobi. This is one of our most popular networking events of the year with a consistently brilliant turn out from both Atta members and guests from the wider travel and tourism industry. This is not one to miss! We are finalising the venue but please save the date.

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October 13th 2020

Atta Victoria Falls/ Livingstone Networking

Victoria Falls/ Livingstone

Join us for our Victoria Falls/ Livingstone sundowner where you can expect drinks, nibbles and networking.  The venue is still TBA but please save the date!

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October 15th 2020

Atta Cape Town Networking

Cape Town

Join us for a sundowner in Cape Town where you can expect drinks, nibbles and networking.  The venue is still TBA but please save the date!

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October 26th - 30th 2020

Roadshow - Africa Showcase: Southeast Asia

Manila, Philippines |Kuala Lumpur, Malaysia| Singapore

Asian travellers engage in multi-generation and extended family trips, with latest research showing Asian travellers are taking more than double the number of family trips than their Western peers. Southeast Asia covers a range of multicultural travellers requiring a variety of products. Africa is ideally positioned to service this emerging market through meetings and incentive packages, leisure experiences, halal tourism and luxury. Travel partners have started to promote more cross-country itineraries expanding their traditional focus on South Africa to include Zimbabwe, Botswana, Namibia, Tanzania, Kenya and Uganda. This roadshow delivers an engaging week of meetings, building destination awareness and growing your business with both the MICE and Leisure sectors.

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November 2nd - 4th 2020

WTM London 2020

ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

Recognised as the global meeting place for the travel trade; World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. WTM London celebrated its 40th year in 2019 and prides itself on being the hub where travel ideas arrive, aiming to provide and arm the travel trade with insight to how the industry will unfold over the next 5 years. Through its industry networks and unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities. Information on how attending the show will follow nearer the date, in the meantime please refer to the official WTM London website.

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November 2nd 2020

Atta WTM London Networking 2020


Join us for our annual Atta networking event during WTM London, which will be held on day one of the show, to help ease you into the rest of show after what we expect to be a busy first day! This is one of our most popular networking events of the year and is very well attended by fellow Atta members, as well as guests from the wider travel and tourism industry. We are finalising the venue but please save the date.

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November 9th - 13th 2020

Roadshow - Africa Showcase: Mitteleuropa

Zurich, Switzerland| Hamburg & Munich, Germany

Mitteleuropa continues to be the economic powerhouse of the European continent and a major contributor for tourist arrivals to Africa. Germany is the 3rd biggest tourism spender of overseas tourism in the world (after USA and China), with 78% of the population travelling. Africa Showcase has created a strong tradition with our annual visits to Germany and Switzerland, developing a good following with the trade. 87% of bookings in the luxury segment go via either a boutique tour operator, who is our main target market for Africa Showcase, or a bespoke travel agent which is very encouraging for the travel trade from Africa.

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