Roadshow - Africa Showcase: Southern Europe 2020

Paris - France, Madrid - Spain, Milan - Italy
February 3rd - 7th 2020

Africa Showcase returns to Southern Europe in February 2020. Our inaugural roadshow saw exceptional product meeting with enthusiastic, knowledgeable buyers, and we’re set to boost business even further. We invite you to meet with the key operators in France, Spain and Italy who are selling sub-Saharan Africa. These countries are all showing growth potential for our destination, as we offer what their clients want - authentic African experiences that combine safari and sun.

Market Opportunities

  • Niche market travel - honeymooners, family, multi-generational, experiential, golf and sport in general
  • Repeat visitors
  • Seasonality - offering upsurge in arrivals during our quieter times
  • Late booking market
  • Online sales - for planning and booking, especially for younger travellers
  • Increase in airlift - established airlines starting new operations into many African countries

Roadshow Format

  • Product rotation with exhibitors moving, ensuring you meet all attendees
  • Networking cocktails

FACILITATOR - Lidia Martinuzzi

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Roadshow - Africa Showcase: Southern Europe 2020