Kwandwe Increases Marketing Effort

Kwandwe Private Game Reserve, Eastern Cape, South Africa

From 1 May 2011, Classic Representation will jointly with &Beyond take on the sales and marketing of Kwandwe Private Game Reserve.

Over 10 years ago the big five game reserve was formed and has been considered a conservation triumph as well as an exceptional luxury safari destination, with four unique lodges on the property. It was launched to the market by &Beyond (then CC Africa) and has been an important part of &Beyond's South African portfolio as well as a long-standing member of Relais and Chateaux.

The new partnership aims to strengthen the Kwandwe brand in the international market whilst maintaining the high operational standards set by &Beyond.

"We're excited about the new joint effort," said Angus Sholto-Douglas, Kwandwe MD and owner. "It means we have the operational strength and market-reach of &Beyond as well as the specialised focus that Classic Representation can bring to Kwandwe's own individual brand."