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15 November 2011

Robin Pope Safaris' double bill at the Virgin Holidays Responsible Tourism Awards

By Robin Pope Safaris

We are delighted to announce that at the recent World Responsible Tourism Day at World Travel Market (WTM), London, Robin Pope Safaris was awarded joint Overall Winner of the Virgin Holidays Responsible Tourism Awards plus winner in the Poverty Reduction category as well. A great achievement for us as there were over 1000 nominations!

This universal initiative was launched in 2004 and strives to educate, motivate and inspire travel companies to engage in year-round responsible tourism activity.

As Robin Pope Safaris we operate lodges within rare ecosystems and alongside local indigenous communities which comes with a great amount of responsibility. Aware of this responsibility and the knowledge that tourism can negatively impact its surroundings, we work hard to reduce our negative footprint and positively impact our environment. Our Responsible Tourism Policy helps us ensure that we operate in accordance with these principles. As we believe this approach to be the only sustainable way to deliver high quality safari and beach holiday experiences, we monitor, evaluate, and report our social, economic, and environmental impact annually.

Quoting the judges on our award,'20 years of commitment to grass roots sustainable community development, like the successful Kawaza Village Tourism Project in Zambia, have distinguished Robin Pope Safaris as a pioneer in responsible tourism. Their contribution to local livelihoods in South Luangwa through education and business development has established an inspiring model that even now is being rolled out to Malawi, with the promise of similar laudable effect.’