Anti-elephant poaching story goes viral in China

A newspaper story about the impact of the ivory trade has gone viral in China, raising awareness among millions of Chinese, reports the Wildlife Conservation Society (WCS).

The story, published on November 15 2013 in Southern Weekly, has been shared widely across Chinese web sites and social media, according to the conservation group. ”The total views of the original Southern Weekly Tweets and Retweets on Weibo (China’s Twitter/Facebook hybrid) exceeded 10 million. Most of these “netizens,” or members of the Chinese online public, were from Tier 1 Chinese cities (Beijing, Chongqing, Guangdong), the most significant consumers of ivory,” said WCS in a statement.

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