Rani Rebrands Resorts

14 Fri, Feb 2014

As part of a joint venture between Rani Resorts and the Minor Hotel Group, five of Rani’s Mozambican resorts will be rebranded, with the first being Indigo Bay Island Resort and Spa.

Minor’s luxury brand, Anantara, will be operating the hotel, now known as Anantara Bazaruto Island Resort & Spa. Anantara Hotels, Resorts and Spas are found in Thailand, Maldives, Vietnam, Bali, Phuket and Abu Dhabi.

“This is an exciting new era for all involved but, particularly, for the hotel and Mozambique as an emerging tourist destination. The rebranding will take the hotel to the next level by introducing new offerings to further enhance our guests’ experience; such as food pairing, cooking classes and other exciting new product developments,” said Head of Marketing and PR for South Africa, Michelè Abrahams, at a launch event of the re-branded property.

Reservations for Anantara Bazaruto Island Resort & Spa are still managed via the teams in Johannesburg and in Maputo. Sales and marketing will also remain the same, fulfilled in Johannesburg.

Rates and contracted commission structure remain the same for 2014. All bookings in the system as well as standard booking and payment/cancellation policies also remain unchanged.

Hotel room types stay the same but the names have changed. For example, a Beach Chalet is now known as a Beach Villa and a Honeymoon Chalet as a Beach Pool Villa.

The next resort to be rebranded is Pemba Beach Resort Hotel, under the AVANI umbrella – the four-star brand. Medjumbe Island will follow, branded Anantara Indulgence, which is a step above the regular Anantara five-star brand; then Matemo Island, also under the Anantara Indulgence label. Lugenda Wilderness Camp will remain in the Rani Resorts portfolio. All properties will receive upgrades and soft refurbishments as part of the rebrand.