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14 April 2014

ZTB and Zambian Mission (in China) in joint marketing drive

By Zambia Tourism Board

The Zambia Tourism Board (ZTB) and the Zambian Embassy in China have embarked on a joint promotional campaign aimed at increasing Chinese tourist arrivals to Zambia. 

And Zambia’s Ambassador to China Gertrude Kasuba Mwape has called upon Chinese nationals to explore Zambia’s tourist attractions.

Ms Mwape told Chinese Tour operators at a workshop held at the Sheraton Great Wall Hotel in Beijing yesterday that Zambia was endowed with beautiful natural tourist attractions that included the Magnificent Victoria Falls, fresh water lakes, abundant wild life, friendly people and a rich cultural heritage that the Chinese needed to explore.

Ambassador Mwape noted that Zambia and China have enjoyed warm political relations dating back to the era of the Founding Fathers of the two respective countries; Dr. Kenneth Kaunda and Chairman Mao that resulted in the construction of major infrastructure such as the Tanzania-Zambia Railway. She added that Chinese assistance and investment in Zambia has continued to grow with over 500 Chinese companies currently operating in the country.

The Ambassador said, it was now time for Zambia to take advantage of these existing warm political and economic ties between the two countries to promote tourism.

Ambassador Mwape told the Tour operators that Zambia stood ready to provide the necessary logistical support and information to Chinese tourists wishing to visit Zambia with the support of the Zambia Tourism Board and the private sector.

The promotional workshop is a ZTB initiate in conjunction with the Zambian Mission in China targeting the Chinese Outbound Tour Operators and will  be followed by the  China Outbound Travel  Market (COTTM), one  of China’s  largest annual  tourism Fairs (from the 9 – 11th of April, 2014).

The Zambia Tourism Board is being represented by its Director Marketing Mato Shimabale and Tourism Promotions Manager Solicitor Cheelo.

In its Marketing plan for  2014, ZTB has  targeted  China as a strategic source market for increased tourist arrivals to Zambia and  a number of promotional activities have been lined  up to achieve this objective.

 Already ZTB has forged partnerships with China Central Television (CCTV) and China Southern Airlines to bring a Chinese filming crew to Zambia. The 20 day tour (expected to take place within the Second Quarter of 2014) will also include the filming of fresh episodes of the popular TV series ‘Air Hostess’ run by China Southern Airlines.

This initiative is expected to contribute significantly to ZTB’s visibility in the Chinese market as the TV show will run on all Southern Airlines flights and in local TV stations across China.