Rapid Growth Expected for Online Tourism in Africa

Nairobi. The fourth E-Tourism East Africa Conference was launched today. The two-day conference, which will take place on the 9th and 10th of June at the Intercontinental Hotel in Nairobi, the conference will bring together some of the world’s leading experts on online tourism including Trip Advisor, Expedia and for the first time in Kenya, Facebook will be presenting. The Kenya Tourist Board and the Intercontinental Hotel Nairobi are the lead sponsors for the conference.

The conference will focus strongly on the use of social media to leverage online bookings. Mr. Damian Cook, the CEO of E-Tourism Frontiers, emphasized the importance of online tourism. “With over 59% of travel now being researched, booked and bought online and with online tourism sales set to double to over US $400 billion by the end of the year, it is critical that tourism players in the sector make better use of the internet and social media to market and manage their destinations and businesses.

The E-Tourism Frontiers CEO went on to say, “With figures like these, it is clear that online is now the arena of choice for travel sales, but we need to look at how we can also use technology to build growth in challenging markets and make our industry more sustainable. Facebook, Twitter and YouTube are vital tools when researching travel. However only a small number of East African Tourism companies are really accessing and using these tools to their full potential. The conference will include training sessions designed to show them how to do this, ” said Cook.

Mr Muriithi Ndegwa, the Managing Director at the Kenya Tourism Board (KTB), termed the conference as a huge endorsement to Kenya as a destination. “Its great that Kenya has the opportunity tohost the E-Tourism East African Conference, the conference will give the tourism sector the opportunity tore-connect and learn about the latest online tourism and travel developments and technologies. The role of online is imperative for the growth and success of our tourism sector”.

Intercontinental Hotel Nairobi is the host venue for the conference and the RegionalGeneral Manager, Mr. Karl Hala, said the Intercontinental was delighted to be involved in the conference. “Online bookings are increasing and we want to keep abreast of the trends. We are delighted to be hosting this year’s E-Tourism East Africa Conference which will give our local tourism sector much needed information and insight from international online travel experts”.

The E Tourism East Africa Conference will be held at the Intercontinental Hotel, Nairobi on the 9th and 10th of June 2014.

Registration for the E Tourism Africa Summit is open now:


Atta members qualify for a $50 discount on the cost of registration. Contact elizabeth@e-tourismfrontiers.com for your discount code.