A Classic Evolution

Retreats, Representation or Portfolio? The Classic question. Since 1991, Classics have represented and marketed, through Classic Retreats, then Classic Representation and nowClassic Portfolio, an exclusive group of privately owned, unique experiences across Southern and East Africa. “As we have evolved to remain market leaders so we have adapted our services and tweaked the company name. I am delighted to launch the new CLASSIC PORTFOLIO website showcasing our stunning portfolio of the finest privately-owned safari experiences, boutique retreats and islands hideaways” says Suzanne Bayly-Coupe.

This exciting evolution sees Classic Portfolio providing full in-house sales and marketing solutions, through four specialist marketing divisions: Classic Vision The Big Ideas: strategic marketing and consultancy; Classic Focus – Making it Happen: implementation of the Vision; Classic Representation – Building Relationships: international sales focusing on the travel trade; and Classic Communications – Generating Awareness: international media relations and PR. “All of our clients are members of Classic Portfolio,” says Suzanne, “and then select additional, bespoke sales and marketing support activities from our range of dedicated services – they may pick and choose from these services, enabling them to create a tailor-made marketing approach that is best suited to their individual needs and budget.”

Classic Portfolio is the leading collection of eco-sensitive camps, private game reserves, luxury hotels, secluded beach retreats and renowned wine estates in Southern and East Africa.  Each experience offers unique accommodation in exclusive destinations. All are privately owned, often owner-managed, and each has their own special personality and style, but what really sets each of these impressive destinations apart is a strong commitment to sustainability. Each destination offers the conscientious traveller an opportunity to enjoy some of Africa’s most incredible landscapes and environments in the knowledge that their stay is also supporting the local communities and protects the area’s ecological heritage.