A marketing tip from Africa Geographic: Google enforces mobile focus onto website owners

TIP: Google’s recent announcement that its SEO algorithms will favour mobile friendly websites is massive news for marketers. But what does “mobile-friendly” mean? 

Further information about what “Mobile-friendly” means for your website:

This was the wording of Google’s announcement:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

The implications of this mobile focus by Google will become more apparent in the coming months, but for now we suggest that the following factors would go a long way towards your site qualifying as mobile-friendly:

1. Use responsive design, and one URL for all devices.

2. Don’t use software (such as Flash) that is not optimal for mobile devices

3. Use a text size and font that is readable without zooming

4. Make sure that links are far enough apart so that the correct one can be tapped. Test whether your website is mobile friendly here.

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