A marketing tip from Africa Geographic: Put people in the picture

TIP: Many lodges and safari operators have stunning photos in their marketing material and campaigns, but these photos often lack one key element: people. 

Further information about putting people in your pictures:

How often have you seen those wonderful photos of romantic candle-lit tables laid out by the riverside, with crystal glasses, crisp white linen and the pink sun setting in the background?

And yet the chairs are empty and the scene somehow seems incomplete. By including people enjoying your luxurious amenities and wildlife experiences in your marketing photos, you invite the viewer in, and appeal to their sense of “I wish I was there”. Tourists will identify with the people in the photo and will be better able to imagine themselves in the same situation.

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