A marketing tip from Africa Geographic: Good content is not only about keywords

TIP: Quality content will always be more important than keywords when it comes to audience engagement and even search engine rankings. 

Further information about why content is more important than keywords:

Reaching the top of search engine results used to be about pumping out exact keywords but keywords should no longer be your top priority.

If you write good content with a user in mind, the correct keywords will naturally be included. Nowadays Google also understands a page topic so quality content with good readability and an overarching message will get noticed.

That being said, don't forget to include important words in titles, urls and image names.

Become a member of Africa Geographic's Content Marketing Kit here.