A marketing tip from Africa Geographic: Write for your audience, not for your brand

TIP: Your content should be geared towards what your audience wants to hear and not what you want them to hear - no one likes to be shouted at!  

Further information about why you should write for your audience:

There is a time and place for adverts and brochures and a blog is not this place. Blog articles, while brand building, should not be all about your brand. Its not about pushing your message at your audience as they will simply leave your blog - its about delivering them content that they want to read and incorporating your name therein.

So rather than force-feeding them your lodge's brochure talk, tell them 10 things they can do in the area or get a guest to write a story about their holiday, mentioning their stay. Give your audience content that interests them and in turn you will reap the rewards.

Become a member of Africa Geographic's Content Marketing Kit here.