10 September 2015

A marketing tip from Africa Geographic: Develop a strategy for content marketing

TIP: According to tabsite 56% of companies don't have a content marketing strategy. This is one majority you don't want to be a part of!

Further information about creating a content marketing strategy:

A clear content strategy helps you keep your message consistent, tying in with your business goals.

Think about the following things when creating your strategy:

- who are you trying to reach through your marketing?

- are there certain dates/specials/goals that you want to tie your content in with?

- how often you want to and realistically can create content and who is responsible for this

- think about ways to tie your content together across multiple platforms

- develop content that will hold value over many weeks/months and even years to come

- think about why you are creating each article/post and what you hope to achieve from it.

Become a member of Africa Geographic's Content Marketing Kit here.