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A marketing tip from Africa Geographic: Develop a strategy for content marketingBy Africa Geographic
TIP: According to tabsite 56% of companies don't have a content marketing strategy. This is one majority you don't want to be a part of!
Further information about creating a content marketing strategy:
A clear content strategy helps you keep your message consistent, tying in with your business goals.
Think about the following things when creating your strategy:
- who are you trying to reach through your marketing?
- are there certain dates/specials/goals that you want to tie your content in with?
- how often you want to and realistically can create content and who is responsible for this
- think about ways to tie your content together across multiple platforms
- develop content that will hold value over many weeks/months and even years to come
- think about why you are creating each article/post and what you hope to achieve from it.
Become a member of Africa Geographic's Content Marketing Kit here.