A marketing tip from Africa Geographic: Brand building is a full time job

TIP: Audiences hate silence but they also hate persistent content that offers no value. Creating great content that promotes your brand on a regular basis is a full time job that requires multiple levels of dedication.  

Further information being dedicated to building your brand:

Creating content that builds your brand is all about ensuring quality, creative content on a constant, consistent basis. In order to do this you need to listen to what your readers want, the easiest way being via social media, and market your content to readers that are interested in it via publishing partners and your own channels. Then lastly you need to constantly be testing that content, reevaluating it and adjusting your marketing plan accordingly. None of these things can be done in isolation if you wish to build a better name for your brand!

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