Member News
Previous Posts
- Ethos Marketing adds new Joburg property via their Newmark portfolio
- Standardised check-in and bag drop closure times
- Ethiopian Start Flights to Durban
- African Sojourns welcomes Robyn Tobias to their team
- Meet Mugo Maringa, Serena's new Country Director Tanzania
- Saving the Cheetah: A need for speed
- It has happened ... the new VICTORIA FALLS terminal opened its doors!!!
- A marketing tip from Africa Geographic: Get Personal!
- Bush & Beach
- The Annual Social media summit slated 3rd December in Uganda
Archives
-
2022
-
2021
-
2020
-
2019
-
2018
-
2017
-
2016
-
2015
-
2014
-
2013
-
2012
-
2011
-
2010
-
2009
-
2008
-
2007
-
2006
-
2005
-
2004
09 December 2015
A marketing tip from Africa Geographic: Think mobile...
TIP: According to Google, search for travel information on smartphones has increased by 50% over the past year, with a noticeable spike in travel searches over the festive season.
Further information about the mobile world:
Google's results also showed that flight-related queries made on phones and tablets were up 33% while hotel searches also spiked by 49%. Among those who watched travel-related content, 64% said they did this while thinking about taking a trip. Travellers are now able to plan their entire trip online and are doing so. If your website and marketing efforts are not focussed on mobile consumers then you are missing the market!
Become a member of Africa Geographic's Content Marketing Kit here.