A marketing tip from Africa Geographic: Think mobile...

TIP: According to Google, search for travel information on smartphones has increased by 50% over the past year, with a noticeable spike in travel searches over the festive season.  

Further information about the mobile world:

Google's results also showed that flight-related queries made on phones and tablets were up 33% while hotel searches also spiked by 49%. Among those who watched travel-related content, 64% said they did this while thinking about taking a trip. Travellers are now able to plan their entire trip online and are doing so. If your website and marketing efforts are not focussed on mobile consumers then you are missing the market!

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