Uganda hires PR agencies in source markets

The Uganda Tourism Board has announced the recruitment of PR and Marketing firms to represent Uganda in the source market.

“For the first time ever, Uganda will now have public relations and marketing representatives in our three major source markets of North America, Ireland & UK, and the German speaking Europe,” said Mr. Stephen Asiimwe the Chief Executive Officer at UTB, while addressing tour and travel operators.

UTB was holding a briefing for the tour operators who are participating in the ITB expo. The firms to represent Uganda are PHG Consulting for the North America market; Kamageo for the UK and Ireland; and KPRN for the German speaking Europe.

This is the first time that Uganda is engaging source market based agencies to tap promote the country beyond its borders. The agencies are expected to raise the profile of Uganda as a preferred destination, increase inbound numbers to Uganda, and promote investment opportunities in the tourism sector (Uganda). The program is being funded under the World Bank’s Competiveness and Enterprises Development Project (CEDP).