A marketing tip from Africa Geographic: Harness stories from your staff and guests 

TIP: Succeeding in online marketing involves collaboration. This means getting those great stories out of your staff and guests in order to showcase your business!  

Further information about harnessing stories from your staff and guests:

Online marketing is made that much easier if you harness the stories that are right on your doorstep. Ask your guests and staff to produce content - blog posts and images that come straight from their day to day experiences!

These first-hand accounts of your product help audiences, and future clients, to see what they can expect when it comes to your offerings. Brands that are doing well in the online marketing space are not the ones spending a lot of money on producing content but rather the ones that take what is already there and use it to their advantage.

Become a member of Africa Geographic's Content Marketing Kit here.