A marketing tip from Africa Geographic: Social media is a marathon

TIP: Proper social media management is a marathon race, not a sprint. Resources, time and energy are required on a consistent, long term basis in order to achieve success.  

Further information about running your social media marathon:

When it comes to social media, in order to see success you need to put time into your preparation, develop a sound strategy, set your goals, understand your journey, choose tools that will make the process easier, pace yourself and be consistent, practice, practice and practice and adjust to improve.

Don't have the time, energy or resources to dedicate to your marathon? Then unfortunately success is out of your reach. In order to make a success of your social media endeavours you need to start with your best foot forward and then keep up the effort for the long run.

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