A marketing tip from Africa Geographic: Inspire travellers with evocative imagery

TIP: Let your customers visualise the experience of your tours and activities by including great imagery in your blog and social media posts.

More on inspiring travellers through imagery: 

Great visuals in your content marketing will help to increase bookings for your lodge or tour company. Readers want to visualise the experience and great images help them to know how your experiences will make them feel, and what photos they will have to share with friends and family afterwards.

Travellers also need to feel sufficiently inspired to book a trip. To stand out from the crowd and increase your bookings, invest in fabulous visuals in your marketing. 

Become a member of Africa Geographic's Content Marketing Kit here.