A marketing tip from Africa Geographic: It is important to remain relevant

TIP: If it's common sense that you need to be relevant to consumers, WHY are so few marketers getting it right?

More information about remaining relevant to consumers:

In digital marketing it is so easy to gauge your relevance and engagement via 3rd party statistical information. And its obvious to marketers that from this information a relevant audience provides deeper engagement and a better transactional result. Advertising and content placement on the spaces where your audience hangs out are vitally important to your brand and while this may not always translate into direct bookings or conversions in the immediate short term, it will place your brand top of mind for when they are researching and booking their next trip to Africa. 

Become a member of Africa Geographic's Content Marketing Kit here.