A marketing tip from Africa Geographic: Choose images that work on social media

TIP: 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. To keep up in social media, you need to be focussed on great visuals! 

More about choosing great visuals for social media: 

Your customers want to visualise the experience of your lodges and activities and you only have a few seconds to grab their attention on social media. Do think about the visual content that will best sell your product - perhaps it is the great wildlife or stunning landscapes that customers will see with you?

Visual content that nurtures a sense of inspiration has the highest influence when it comes to tourism brands. Think about the dream behind what you're selling and emphasise these bucket list adventures through inspirational photography.

Choose images to share on Facebook and Twitter that are high-quality, represent your business, inspire customers, and are as engaging as possible. It is often worth the investment of hiring a photographer to take these key photos.

Become a member of Africa Geographic's Content Marketing Kit here.