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27 June 2016

Tourists answer our 2016 African travel survey

By Africa Geographic
Six safari questions answered by you:

Africa Geographic recently conducted a snap poll about six vexing questions that our travel clients and safari lodges are curious about. The interesting (and sometimes surprising) results are illustrated below. Thanks to all who participated, and here is the link to those that wish to do so now.

87% of you said YES to having children at safari lodges (we were surprised at this one), but the vast majority placed conditions on their approval.

We were equally surprised that 55% of you said NO when asked if wifi is essential on safari. During a previous survey 68% of you told us that you do access the Internet for various reasons while on safari. Perhaps the difference lies in our use of the word ‘essential’ in this snap poll? The travel industry should take note of these statistics because the likely implication is that Internet access is an important factor when choosing your safari lodges.

79% of you prefer to be charged separately for drinks and 51% of you prefer to tip lodge staff directly, as apposed to via a communal tip box (2.5% do not tip at all). 81% feel that it’s unfair to charge single person supplements and a resounding 88% of you would pay a 1% voluntary conservation levy.

Our travelling audience

We know from a previous survey and ongoing audience monitoring that our audience is primarily from Europe / UK (29%), USA/Canada (26%) and South Africa (21%). We also know that 36% have travelled in Africa more than ten times and 33% between three and ten times.

To see the full survey results click here.

Keep the passion