Tourvest appoints Martin Cook the Managing Director of East Africa

Martin Cook has been appointed as the Managing Director of Sense of Africa, East Africa. With over 20 years’ experience in the Tourism industry and his previous role as Chief Operations Officer for a leading luxury tour operator, Martin brings a unique and widespread knowledge to the TDM family. He is passionate about product, customer service and quality.

Martin Cook comments: “I am looking forward to the challenges and opportunities the role brings in addition to embracing and harnessing the synergies within Tourvest. The re-branding of our entire East Africa operations to Sense of Africa is integral in enabling this and it underpins Tourvest Destination Managements presence outside of South Africa. This move is also representative of Tourvests’ commitment to remaining in and growing East Africa as the leading brand within its destination management portfolio.

Kenya and Tanzania are also great incentive destinations which is an area of business I would like to see further developing. I also see a good opportunity to expand our reach into Europe with some excellent travel related products and ideas. Other exciting developments in the pipeline include on-line connectivity.”

Tourvest welcomes yet another Martin to the TDM family and is excited about the growth of the East Africa region within their portfolio.