A marketing tip from Africa Geographic: Mobile Optimisation is a must for your website

TIP: Mobile Optimisation

Last year, mobile generated more traffic than desktop and laptop search. With virtually everyone using their smartphone or tablet to find information online, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions.

If your website still isn’t optimised for mobile, then you risk losing out to your
competitors. This is reinforced by Google’s Mobilegeddon update, which favors mobile-friendly websites.

Make sure your website has a responsive web design to provide the best user experience to your visitors regardless of the device they’re using.

Information from SmartInsights

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