A marketing tip from Africa Geographic: Reputation Management, why you need to be on the ball when it comes to representing yourself online

TIP: Reputation Management: Responding to complaints well

Every complaint is an opportunity to turn around a dissatisfied customer - respond quickly and positively. Remember your brand is easily damaged, and the last thing you want is for people to be actively spreading bad stories about your business. A complaint that is dealt with well can often result in a loyal customer, they will have refreshed trust in your brand and the confidence to come back to you knowing that if things do go wrong they will be sorted out quickly.  

Information from: http://marketing-made-simple.com/

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