JOYCO’ Representative office will attend Indaba, Durban, from 16 to 18 May 2017

JoyCo' Representative office, based in Italy but active on different Southern Europe markets, is constantly attentive in building and maintaining synergies and strong partnerships between represented brands and key trade and media players in the markets, and Indaba represents a strategic platform for quality business transactions to happen effectively and efficiently.

There is a strong interest from the markets we act in towards the African continent– says Gioja Tresoldi, JoyCo’ Managing Director – and we aim at growing sustainable business opportunities among interested parties. Our pool of skilled professionals is truly passionate about Southern Africa destinations and we know that Africa is an appealing tourist destination for the European markets.

JoyCo’ strongly believes that there is ample room for African products and destinations to grow their business and position their brands, and the agency investment in being present at Indaba is an evident proof for that.