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19 April 2018

Uganda Tourism partners with Kamageo

By *Tim Henshall, Kamageo

Kamageo has been tasked with continuing its great work for Uganda, via a new contract with Uganda Tourism Board. Two years into a first-ever multi-discipline marketing campaign to increase UK visitor numbers to the destination, Kamageo's marketing plans - which focus upon educating and enthusing the UK's travel trade - will be maintained, especially given the results achieved to date.

As Chief Executive, Tim Henshall explained, "We've seen a 34% increase in  the number of UK tour operators offering Uganda, whilst 80% of UK operators have reporting that their Uganda enquires are up, so it's no wonder that we're enjoying increased visitor numbers."

Kamageo has also successfully implemented a consumer campaign - especially via PR - and as a result, research shows a sharp increase in both spontaneous and prompted desire to visit the country, aided by an increased awareness of Uganda's gorillas, chimps and amazing birdlife.

UK operators keen to increase their product knowledge of the destination are urged to contact Kamageo's Uganda country manager, Becca Kerry via becca@kamagoe.com