Africa Tourism Workshop launches with success

Kamageo hosted the inaugural Africa Tourism Workshop in Central London last week, providing African tourism boards and senior officials with insights into successful destination marketing within the UK. Nations represented included Ethiopia, Eritrea, Sierra Leone, Zambia, Uganda and Malawi. The workshop covered targeting, trade, PR, consumer marketing and data management as well as budgeting. 

Amongst those leaving with a plethora of new processes and ideas, Donald Pelekamoyo from the Zambian High Commission stated, "We have all learned so much, this has been a really worthwhile workshop". As a result, Kamageo has announced a further three workshops - Tuesday 26th March 2019 (Central London); Sunday 6th May 2019 (Durban pre-Indaba) and Friday 1st November 2019 (Central London pre-WTM). For more information, visit www.africatourism.co.uk