Adrift Uganda Rebrands to Wild Horizons Uganda

Adrift Uganda will rebrand to Wild Horizons Uganda from 01 September 2019. 

Wild Horizons and the Adrift brands are part of the Tourvest Accommodation and Activities Division (TAA) and enjoy an already strong partnership.

Leanne Haigh CEO Adrift East Africa commented that this strategic rebranding exercise will align two of the strongest white water rafting & activity brands. Both entities will retain their current Management structures and operate independently of each other but will share expertise in order to drive both brands more strategically.

Gary Elmes CEO Tourvest Accommodation and Activities (TAA)  is excited by the rebranding of Adrift to Wild Horizons Uganda and comments that the strengthening of the Wild Horizons brand as the dominant Activity provider within the Tourvest Group has been a long term strategy that will deliver better product and better value to the adventure seeking consumer.