Funding a 100-Year Conservation Vision Through Sustainable Tourism

For more than a quarter of a century, Singita has been raising the bar for sustainable and eco-friendly tourism. What began as a boutique safari lodge built on family-owned land in South Africa’s Sabi Sand Game Reserve 26 years ago, has become a game-changing collection of environmentally sensitive properties that redefines the luxury safari experience.

Beyond the breathtaking design and exceptional wildlife encounters, Singita’s lodges and camps are the heartbeat of a far-sighted conservation vision driven by a profound love of Africa and a desire to preserve and protect its most vulnerable landscapes for generations to come.

As Singita strives to honour its 100-year purpose – the guiding light for every key decision and every area of operation – it has become clear that strategic partnerships with guests and partners is essential in bringing the brand’s conservation vision to life. The best way for Singita to leverage its future growth and therefore its impact on wildlife conservation across the continent is to work alongside non-profit funds and trusts in each region, ensuring the fiscal independence of each entity.

Managed and functioning independently from Singita, these funds and trusts employ some of the best conservation experts on the continent, driving forward strategic and critical conservation initiatives that fulfil Singita’s commitment to biodiversity, sustainability and community partnerships.

The complementary relationship between Singita and the funds and trusts serves to highlight the importance of sustainable tourism in conservation and give meaning to their commitment to safeguard the continent’s most vulnerable species and their natural habitats well into the next century.