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14 October 2019

Houston Marketing announces Spotlight workshop in Tel Aviv

By *Derek Houston, Selling Tanzania /Houston Travel Marketing

The Israeli Market to Africa & Indian Ocean Islands is growing rapidly. Last year 26,000 Israelis visited South Africa and 6000 went to Kenya. Israel has also become a prime  target market for Tanzania and In particular Zanzibar. Rwandair and Air Seychelles have recently started flights to Tel Aviv while Ethiopian Airlines flies daily from Addis to Tel Aviv.

This increased interest in the  Israeli Market has prompted Houston Travel Marketing to arrange a Spotlight workshop in Tel Aviv on 30 March. 

Houston has teamed up with PITA Marketing -Israel's leading Tourism Marketing Company to organise this one day workshop.

A maximum of 20 Exhibitors from Africa/Indian Ocean will be invited and they will participate on  20  Round robin sessions  with the leading Israeli Outbound Tour operators ,wholesalers & Incentive Travel DMC's who sell Africa. The Full day workshop will be followed by a networking cocktail  party which will also be attended by  Israeli travel press.

Houston Travel Marketing's 2020 Spotlight Programme covers 12 African cities and 4 cities in Eastern Europe. First up next year is Spotlight Arusha  on January 29th specifically promoting  East Africa Regional tourism. 175 Tanzanian Inbound tour operators and Travel agencies are expected to attend the one day Expo at the new Gran Melia Hotel.

For further information visit www.spotlightworkshops.com or e mail derek@houstonmarketing.co.za