The Future is Proactive! Verena van Rooyen is Strategically Focused on the highest level of Client Service.

“I would like to believe that I didn’t choose hospitality, but hospitality chose me. I can’t remember the moment when I decided to study hospitality, but I can remember the day when I decided that this is my future, the day I started working at Proactive Hospitality Solutions.”

In 2009, Verena graduated in Hospitality Management and did her internships in Naples, Florida and then at Hollow on the Square in Cape Town. She started her first management position at a 4-star guest house in the northern suburbs, Cape Town, then went to work on cruise ships to travel and see the world.  Returning to Cape Town she worked at Chakela Hotels & Resorts as a reservation’s consultant for 2 years. “Soon after that, I met Joanne and I was sold! Proactive was in my veins. “

Verena started as a reservation’s consultant at Proactive Hospitality Solutions in 2016, from the garage days, then quickly climbed the ranks to reservations manager. She has extensive experience in operations and booking systems and understands the challenges that properties face daily. She proved that if you put the time and work in, in partnership with clients, everyone achieves success.

The goal was to grow the company and her goal was to grow with it. Today, Verena is our Director of Client Services and we have never been prouder of her role in Proactive Hospitality Solutions and her dedication to our clients. Over the years Verena has developed a strong emphasis on customer acquisition and retention through quality service.

By demonstrating creativity, offering more strategic services and in-depth reporting, we’ve increased customer satisfaction.

We’ve developed systems and processes that help the team better understand what clients want and how to best meet their expectations.

“I want to make a difference in the industry, helping people and converting leads to increase our client’s occupancy. It gives me great pleasure in assisting our clients reaching their targets and building their brands.”

Our clients are from all corners of the world, different personalities, and different business structures from owner managed operations to investor-based developments. We work closely with all of them to create the best possible outcome. We offer a personalised, passionate, driven service to make sure, our clients get the best experience and insights which in return, offer them the certainty of reaping the rewards. 

“Some of them have been with us for more than 6 years and are like family to us.  We have become part of their teams; not just an outsourced company, we are part of their business, if they win, we win. I can’t wait for what the future holds for us!”