Established in 1995, the Brighter Group is a leading UK PR and marketing consultancy specializing in the travel industry. We offer everything you need to successfully promote hotels in the UK market, including public relations, representation, MICE, trade marketing, advertising and promotions expertise.We are an award-winning, full service communications agency integrating an unrivalled understanding of building and defending corporate reputation, branding and developing both online and offline communications programs. We focus not just on the output of our efforts but the outcome – and how that contributes to your bottom line, your reputation and your visitor numbers.
In January 2018, the company merged with global agency, Finn Partners, enabling us to offer an even broader service to our clients including dedicated researchers, strategists, designers and technologists.
06 March 2020
Flexible bookings are key to retaining confidence as resilient UK holidaymakers continue to make travel plans according to new research by Finn Partners
Leading travel marketing and communications firm, Finn Partners have commissioned a nationwide survey that reveals that 44% of British consumers are still happy to book a holiday if there is a great deal to be had in spite of the negative COVID-19 headlines sweeping the country. In fact, the survey of 1,000 Brits reveals as many as 61% confirm that publicity around COVID-19 will not stop them from making new holiday bookings. Importantly, 68% of respondents say they would happily book their holiday if they could change it at no extra cost and avoid losing money – making flexibility the key priority for the travel industry right now.Read More