UK Based Representation

Manor Farm, Nether Broughton, Leicestershire, LE14 3HB, United Kingdom
Member Number: 204985 Tel: +44 1664 823750

Kamageo is a truly dynamic and vibrant tourism marketing company, dedicated to increasing tourism to African destinations. We combine outstanding strategic and creative capabilities with a successful track record for destination marketing, so our partners are ensured the perfect blend of marketing and tourism expertise. If you want to increase UK tourist numbers by engaging with the trade, increasing your media coverage and exciting would-be travellers, then we want to talk to you. That's regardless of the size of your budget and whether or not you are a famous much-visited destination already or a country that's new to tourism.  Contact us for comprehensive details of how we could help you to significantly increase tourism numbers. 

Where we operate

  • Botswana
  • Central African Republic
  • Cameroon
  • Ethiopia
  • Gabon
  • Ghana
  • Kenya
  • Lesotho
  • Madagascar
  • Malawi
  • Mozambique
  • Namibia
  • Rwanda
  • Sudan
  • Senegal
  • South Sudan
  • São Tomé and Príncipe
  • Swaziland
  • Tanzania
  • Uganda
  • South Africa
  • Zambia
  • Zimbabwe
  • Zanzibar
  • Congo
  • Democratic Republic
  • Sierra Leone

Activities offered

  • Accommodation
  • Ballooning
  • Bird Watching
  • Canoeing
  • Flying Safaris
  • Mobile Safaris
  • Mountain Climbing
  • Overland
  • Photography
  • Riding Safaris
  • Safaris - Fixed Camp


04 December 2018

UK ad campaign launches for Tanzania

A print campaign has been launched for Tanzania this month, with the first full-page ad appearing in the December issue of BBC Wildlife. Tanzania Country Manager at Kamageo - Lisa Burton - explained that "The campaign highlights that Tanzania delivers the very same safari experiences that you dreamt of so excitedly as a child". The campaign uses the headline "Live out your wildest dreams" and is funded by TANTOO, the private sector initiative, launched by Kamageo earlier this year.

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03 December 2018

A great new way to promote Chimpanzee conservation

At Kamageo, we've recently started working with Sierra Leone. As part of our research into its various tourism attractions, its taken us to the Tacugama Chimpanzee Sanctuary, where the talented staff have written and performed the unbelievably catchy 'Salone Is Our Home Too' song and produced a great fun video, too.  https://www.youtube.com/watch?v=-t8hJcFwzZA&frags=pl%2Cwn. Try watching and not sing/dance along!  Then head to www.tacugama.com to find out more about the sanctuary.   www.kamageo.com

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28 November 2018

Zimbabwe completes the Safari Roadshow line-up

In February 2019, Kamageo will host the UK's biggest ever annual 'Safari Roadshow' with 40 quality exhibitors. Following our tried and tested format, across each two-day event, there will be four separate 1/2 day sessions -  Tanzania, Uganda, Zambia and now for the first time, Zimbabwe. Zimbabwe's inclusion is an exciting development for an already successful format and Mandy Henshall, Resources & Events Director at Kamageo was quick to explain "We wanted to ensure that the Safari Roadshow continues to deliver quailty business opportunties for both sides of the desk".

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26 November 2018

No Zika in Zambia

Certain UK news outlets are carrying misleading stories claiming that The Duchess of Sussex is not visiting Zambia with The Duke due to "fears over the ZIKA virus".

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13 November 2018

Successful launch for Sierra Leone

Following a successful media launch at WTM, where all the attending journalists appeared to make a unanimous request to visit the destination as soon as possible, Kamageo has been rewarded with a on-going contract to market Sierra Leone in the UK.

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12 November 2018

Africa Tourism Workshop launches with success

Kamageo hosted the inaugural Africa Tourism Workshop in Central London last week, providing African tourism boards and senior officials with insights into successful destination marketing within the UK. Nations represented included Ethiopia, Eritrea, Sierra Leone, Zambia, Uganda and Malawi. The workshop covered targeting, trade, PR, consumer marketing and data management as well as budgeting.

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29 October 2018

Safari Magazine issue 35 now out

The wait is over! Issue 35 of the industry's favourite (only) trade magazine has been published. This 76-page edition is, as ever, brimming with news, updates, reviews and opinions. Hard copies will be in the post in around 7 days, whilst the online version is available at : https://issuu.com/kamilisafaris/docs/safari_magazine_35_lr/1?ff

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17 October 2018

Africa-based Internship Programme underway

Kamageo now offers internships for students across a variety of Africa-based roles - in hospitality, marketing, construction or maintenance. In partnership with Kafunta Safaris (Zambia), Kamageo offered its first three-month placement to Sam Machin, who is studying Business & Entrepreneurship at the University of Falmouth. His three months in South Luangwa are captured in this video.

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16 October 2018

Kamageo is launching Sierra Leone at WTM

This fascinating West African country has a host of delightful surprises for visitors - pristine tropical beaches with turquoise seas; bustling towns full of vibrant colour; captivating cultural festivals, plus wonderful wildlife including chimps, pygmy hippos and stunning birds.

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11 October 2018

Zambia & Uganda to sponsor Bradt's Big Cat Festival 2019

Kamageo has confirmed both Zambia Tourism and Uganda Tourism as sponsors of Bradt's 2nd Annual 'Big Cat Festival'. The event celebrates the world's larger feline species and will be held on Saturday 13th April 2019 at the Royal Geographic Society in London. Speakers for 2019 include TV-Presenter, Chris Packham amongst other big names. Rich Whiston, Marketing Manager at Kamageo explained “Zambia and Uganda are great destinations for getting up close to many of Africa’s big cats, so we hope by su…

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01 October 2018

Travel Africa magazine sponsors Safari Roadshow 2019

Safari Roadshow to be sponsored by Travel Africa Magazine Kamageo has announced that Safari Roadshow’s media sponsor for 2019 is ‘Travel Africa’ magazine, which provides an additional incentive for UK tour operators to attend this popular event. UK Africa specialists will gain one free entry per country session that they attend, which will be entered into a prize draw to win a year-long advertising campaign in print (half-pages) and on line with the world’s premier Africa tourism title, Travel Africa, with creative work by Kamageo (if required). Craig Rix, Publisher of Travel Africa explained, “We have worked with Kamageo on all of their African destinations.

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28 September 2018

Safari Media Show - another success

The latest edition of The Safari Media Show, held on 25th September, was arguably the best yet. Kamageo’s knowledgeable team enthused an attentive audience of high-quality journalists and travel editors, with numerous hooks and story angles to generate coverage for Uganda, Zambia, Malawi and Eswatini.

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20 September 2018

Zambia and Uganda Roadshow sells out within 72 hours!

Zambia and Uganda exhibitor places for the Safari Roadshow UK 2019 have sold out within 72 hours. The event proved so successful this year that Kamageo was overwhelmed with applications. So much so, live draws were held to find out who was lucky enough to gain one of the strictly limited spaces.

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13 September 2018

Africa Tourism Workshop / UK / November 2018

To help African countries to increase their UK visitor numbers, Kamageo has developed the half-day interactive AFRICA TOURISM WORKSHOP. The inaugural event has the theme "Put Your Destination On Their Bucketlist", where we will share our extensive knowledge and provide insights into the UK travel market, gained via two decades of hands-on Africa tourism experience.

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06 September 2018

Kamageo's team expands with 4 new faces

Kamageo is delighted to announce the appointment of four new staff members who bring a wealth of experience and skills to the team. ANISHA PARMAR - PR MANAGER British-born, but with Ugandan and Kenyan parents, Anisha's heart is understandably drawn to Africa.

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04 September 2018

Uganda increases gorilla permits

Uganda has increased the QUANTITY of mountain gorilla permits available each day in Bwindi Impentrable Forest, whilst the PRICE stays the same! Uganda Wildlife Authority (UWA) has been inundated with permit requests as a result of significantly increased tourism to Uganda during 2018, so the completion of the habituation of the Katwe group (in Buhoma) and the Christmas group (in Nkuringo) couldn't have come at a better time.

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17 August 2018

Music star heads to Zambia in support of conservation efforts in Kafue

Dougie Poynter may be best known as a former member of the pop / rock band McFly but he's now increasingly involved in philanthropy. A commitment to wildlife conservation will see Dougie travel to Zambia's Kafue NP this Autumn, supported by ZMG, Wilderness Safaris and Kenya Airways, where he will view the efforts to further increase animal numbers in the park.

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16 August 2018

Uganda Wildlife Authority moves giraffes to Kidepo

The Uganda Wildlife Authority (UWA), in collaboration with the Giraffe Conservation Foundation, is in the process of translocating 15 giraffes from Murchison Falls National Park to Kidepo Valley National Park.

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15 August 2018

Uganda's chirpy idea to raise tour operator smiles at BirdFair.

This year's annual Birdfair takes place from 17th-19th August in Rutland. Uganda Tourist Board has its own stand, as well as supporting the 20+ UK tour operators who exhibit at the event to sell Uganda birding and general wildlife trips.

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19 July 2018

Safari Magazine - out now

The latest edition of the industry's only trade publication is out now! Edition 34 of 'Safari' magazine is 76-pages brimming with news, reviews and informative articles. Published by Kamageo, it is available online (search Issu / Safari 34 or follow this link  https://bit.ly/2Lxp5z6), whilst hard copies will be posted to over 500 individual UK Africa specialists next week.

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26 June 2018

Uganda : vibrant new destination video released

Kamageo has produced a new 2-minute destination video highlighting the wonders of Uganda’s western circuit. See it here>>>>. Directed by Kamageo’s Rich Whiston, the film captures the beauty of the landscapes, the amazing activities, the wonderful wildlife and the warmth of Ugandan people.

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18 June 2018

Zambia is making a big splash on ITV in June

Details have now been confirmed for Zambia's 'take over' of ITV for three weeks, starting Monday 25th June. Zambia will feature in over 80 items broadcast across three of the UK’s biggest daytime TV shows - Good Morning Britain, Lorraine and Loose Women.

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11 June 2018

New video highlights how great Malawi is for families

Award-winning bloggers, Mini-Travellers (www.minitravellers.co.uk) are just back from Malawi having produced the first in a series of themed videos for Kamageo - "Is this destination good for families with young children?" The entertaining and informative short film captures the true essence of the family's trip - parents Karen and Matt, took along with Lily (7), Isobel (6) and Eve (6) and a great time was had by all.  Kamageo's Tourism Director, Kelly…

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22 May 2018

Zambia : ITV's Good Morning Britain to broadcast live from Victoria Falls

On Monday 25th June, the most viewed breakfast show in the UK - Good Morning Britain - will be beamed live from Livingstone, as presenter Andi Peters reveals where he'd "most like to be in the world".

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21 May 2018

Tanzania to be promoted in UK via private and public sector joint initiative

This June, Kamageo is launching the Tanzania Marketing Group, which will see a number of Tanzania’s leading safari-related businesses working together to actively promote the destination to consumers, trade and media in the UK, with the backing and support of the Tanzania Tourism Board.Kamageo has invited the owners and marketing managers of lodges, camps, safari operators and airlines to join them, along with TTB, at KiliFair to hear the thinking behind the project and the plan…

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19 April 2018

Uganda Tourism partners with Kamageo

Kamageo has been tasked with continuing its great work for Uganda, via a new contract with Uganda Tourism Board. Two years into a first-ever multi-discipline marketing campaign to increase UK visitor numbers to the destination, Kamageo's marketing plans - which focus upon educating and enthusing the UK's travel trade - will be maintained, especially given the results achieved to date.

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11 April 2018

Major UK Safari industry research data made available

For the first time, Kamageo is making the findings of the annual MARIFA report available to tourism boards who are not existing Kamageo clients. Now in its third year, MARIFA (the swahili word for knowledge) is a comprehensive 360-degree study of the UK Africa travel market, providing a 'moment-in-time' usage and attitude study of all key sub-Saharan destinations within Africa.

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19 March 2018

Safari Roadshow video captures the successful series of events

Capturing the very essence of Safari Roadshow (featuring exhibitors from Tanzania, Uganda and Zambia), Kamageo has produced a short video. Featuring feedback from exhibitors as well as UK buyers, the 3-minute film illustrates the benefits of attending the week-long event.

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21 February 2018

Who's going to be the hidden gem on the Safari Roadshow next week?

Each time Kamageo organises a UK roadshow, one exhibitor proves to be the stand-out hidden gem. On the last Uganda roadshow, it was Nkuringo Walking Safaris, where as on the Zambia show, it was probably Jeffrey & McKeith Safaris who proved to be the unexpected stars.

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19 February 2018

Malawi features in 48 regional press titles in just one week.

Reflecting its growing status as a world-class safari destination, Malawi has prominently featured in 48 regional publications in the last week (w/c 12th February).

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15 February 2018

Safari Magazine 33 is now out

The latest edition of the industry's only trade publication is now out. The 72-page 'Safari Magazine', is published by Kamageo, and is available online here, whilst hard copies will be posted to over 500 individual UK Africa specialists next week, as well as distributed on the (sold out) Safari Roadshow. To receive your own printed copy, simply send your postal address to kristina@kamageo.com.

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13 February 2018

TTG magazine makes Malawi the cover story in 08/02/18 edition

Further emphasising its growing importance, TTG gave the front page over to 'Malawi Magic' to support the major feature within the magazine. The article, written by journalist Karl Cushing followed a Kamageo inspired and coordinated trip in late 2017, working alongside SAA.

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02 February 2018

Time-lapse video for 3-d Victoria Falls

Zambia Tourism via Kamageo has commissioned the UK’s most innovative street artists to re-create a seemingly 3-D Victoria Falls across a large area of Destinations Holiday & Travel Show. This 20 x 10ft art work will provide the illusion of being right there in Zambia.

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02 February 2018

New branding for Kamageo

Kamageo has unveiled a new look for 2018 to help keep the agency at the forefront of Africa destination marketing in the UK. A new logo, corporate identity and refreshed website (kamageo.com) have all been developed following research amongst Kamageo's varied target audiences. The agency's lead creative - Izzie Ludbrook - explained that "Kamageo leads rather then follows, so its important that our graphic look emphasises this".

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01 February 2018

Uganda's Mountain Gorilla to visit Destinations Travel Show

After Batwate the Ugandan Mountain Gorilla wowed the crowds at last year's Destinations, his close relative, Rushenya (another silverback) will be doing likewise at this year's event, on and around the Uganda Tourism stand. The Destinations Travel Show runs from Thursday 1st - Sunday 4th February at London's Olympia. But don't be too afraid, Rushenya is an animatronic gorillla, not a real one. Follow the action @VisitUgandaUK

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15 January 2018

Victoria Falls will magically appear at Destinations UK

Visitors to the Destinations Holiday & Travel Show* are sure to fall for Zambia as Kamageo has commissioned the UK’s most innovative street artists to re-create a seemingly 3-D Victoria Falls across a huge area of the event’s floor-space, providing the illusion of being right there in Zambia.Kamageo's Rich Whiston explained “It will be a visually breath-taking image to inspire travellers to visit Zambia for themselves and enjoy the beauty of Victoria Falls. Y…

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10 January 2018

New Year, New Faces at Kamageo

Kamageo is delighted to announce the appointment of REBECCA KERRY to the position of Marketing Manager. Rebecca, who achieved a first-class honours degree in Marketing, Advertising & PR, has worked for both Unilever and Nike prior to joining to work on Uganda Tourism, as well as Ker & Downey Botswana. Rebecca, who is yet to visit Africa, will be touring both Uganda and Botswana in the coming weeks. She added “I've worked on major brands with both B2C and B2B marketing requirements. Now, I can’t wait to work with the UK safari industry to promote some amazing destinations and experiences”.

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08 January 2018

"High Five" video captures Kamageo's year

The team at Kamageo has captured many of the events of their 2017 on a fun "High Five" video. Filmed on iPhone, the 2-minute movie was made in the UK, Zambia, Uganda, Botswana and South Africa. It features numerous Kamageo activities including trade shows; media launches; press trips; consumer travelshows; fam trips; roadshows; stunts and even TV appearances - all crammed into just 120 seconds. See it here : https://www.youtube.com/watch?v=RUlc1bcWHps

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07 January 2018

The Year in Film

The team at Kamageo has captured many of the events of their year on a fun "High Five" video. Filmed on iPhone, the 2-minute movie was made in the UK, Zambia, Uganda, Botswana and South Africa.

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15 November 2017

Kamageo books Zambia Tourism as the first exhibitor at Wildlife & Safari Show

Kamageo has seized the initiative by booking the first exhibitor space at the Wildlife & Safari Show on behalf of the Zambia Marketing Group (a private sector tourism initiative). The new consumer show, which launches next September, will be held over 2 days in Harrogate in North Yorkshire. Tim Henshall from Kamageo stated that "It's refreshing to see a consumer travel show targeting the north of England. Harrogate is renowned for its wealthly population, so it an interes…

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13 November 2017

Safari Magazine Issue 32 published

The 32nd issue of Kamageo/Kamili's popular trade magazine - SAFARI - has been published today in both digital and print versions. The 76-page edition includes the usual mix of updates, opinions, news and promotions. Features include articles on Sensory Safaris; the history of the Mara Naibosho conservancy; Conservation Malawi; Everyone Falls for Zambia; Chimps in Gombe Forest and Gorilla Habituation in Uganda. There are also details about the Safari Roadshow 2018 and the launch of a host of fam trips to 6 countries for next year. To see the digital edition simply click Safari_magazine_edition_32 or to request a copy in the post (UK & Ireland only) click bex@kamageo.com

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26 October 2017

Safari Roadshow Dates Announced

Kamageo has confirmed the dates for next year’s week-long trade event – The Safari Roadshow – which will visit venues across the UK. Following the success of similar UK roadshows for Uganda and Zambia, as well as requests for opportunities from other countries, Kamageo has extended the event to incorporate four destinations in to one ‘mega-show’. Next February, the Safari Roadshow will visit Manchester, Cirencester and Central London for a series of two-day events. Each of the events will comprise of pre-arranged meetings in four country-specific sessions: Botswana, Zambia, Tanzania and Uganda.

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03 August 2017

Malawi Leads the Way in Animal Conservation

In one of the largest and most significant translocations in human history, African Park's conservation efforts bring the total number of elephants on the move in Malawi to 400. These elephants have travelled 350km from Liwonde National Park and 600 km from Majete Wildlife Reserve to Nkhotakota Wildlife Reserve. The final 100 of the historic #500Elephants will be moved in the coming weeks. African Parks is responsible for 90% of Malawi's elephant population and protects 15,000 elephan…

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02 August 2017

Swaziland's Reed Dance Dates Announced

The dates for Swaziland's biggest cultural event have been announced and a hive of colourful activity will soon descend upon the country in the form of the festival known as 'Umhlanga' or Reed Dance. The Festival is set to start on the 29th of August, with the main day (Day 7) taking place on Monday 4th September. It will be on this day when the main ceremony occurs, with the dancing attended by the King signalling a public holiday in Swaziland. The ceremony is an amazing spectacl…

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31 July 2017

UK Media Takes a London Version of Zambia's Legendary Walking Safaris

Five award-winning UK journalists and two leading magazine editors joined the Kamageo PR team to experience zebras, lions, elephants, giraffes and leopards on a Zambia-like walking safari in the heart of London.  ​Suitably kitted out in Zambia safari gear, our intrepid group walked on the world's most photographed zebra (crossing) in Abbey Road; encountered a pride of lion (statues) in Trafalgar Square; sampled Elephant beer; dined at the Giraffe Restaurant and sipped Zambezi c…

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13 April 2017

Kamili helps simplify Odzala strategy

Following Congo Conservation Company’s appointment of Classic Portfolio in February to manage global marketing of their Odzala Discovery Camps, Kamili has now resigned its UK role, to allow for a simplified strategy. Paul Telfer, CEO at CCC added “We’re hugely grateful for Kamili doing some fabulous groundwork for us to go on and achieve great things.”

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15 March 2017

Safari Magazine Edition 31 out now

Edition 31 of Safari Magazine - the UK's only publication dedicated to Africa-specialist tour operators - has been published this week. This latest 72-page edition has a textured Lemur on the front cover and contains features on painted wolves; a new luxury lodge in Livingstone; a stunning photo & text blog on Uganda; our 2017 fam trip schedule; Atta member benefits explained; the new treetop walkway in Tanzania; elephant conservation; gorillas in Congo and th…

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07 February 2017

Uganda enjoys £1.125m media exposure in one weekend

Uganda Tourism received a major boost in its effort to increase numbers from the UK, via £1,125,000 worth of positive media exposure last week, generated by Africa destination marketing experts, Kamageo.     With an animatronic (and very lifelike) gorilla exploring Trafalgar Square; making four live appearances on national TV; and then entertaining the crowds at Destinations Travel Show, Uganda was everywhere.   On screen, Uganda’s gorilla captivated audie…

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30 January 2017

Ugandan mountain gorilla in London's Trafalgar Square

  On Thursday 2nd, Uganda Tourism Board is bringing a Mountain Gorilla to London’s Trafalgar Square...but don’t panic it's an animatronic version, not a real great ape! To highlight that Uganda is the best place on the planet to see these amazing creatures, we’ll be introducing our gorilla to the public on the northern edge of the square (in front of the National Gallery) at 10.30, 12.00, 1.30 and 3.00 This will no doubt give some luc…

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