South African Tourism

Tourism Organisation

2nd Floor, 1-2 Castle Lane London SW1E 6DR
Member Number: 20119 Tel: +44 (0) 208 971 9350

South African Tourism UK & Ireland is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination.

The team in the London office consist of:

Country Manager: Tolene van der Merwe (

Trade Relations:

Trade Relations Manager
Nina Farrimond (

Channel Project Manager
John Fair (

For trade queries

Marketing & Communications:

Marketing and Communications Manager
Kgomotso Ramothea (

Marketing and Communications Assistant
Ana Candido (


The office is run by Tolene van der Merwe, the Country Manager.

The UK office participates in UK and Ireland based events, such as WTM as the major trade show, workshops and training dinners as well as ensuring in-office training on the destination.



Where we operate

  • Lesotho
  • South Africa


26 June 2015

South African Tourism has now officially moved offices

Our new address is: South African Tourism 2nd Floor 1-2 Castle Lane London SW1E6DR Tel: 0208 971 9350 

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11 February 2015

South African Tourism launches new outdoor campaign

In its efforts to attract more Indian travellers to the country, South African Tourism has unveiled a new outdoor advertising campaign, #MeetSouthAfrica, by showcasing a diversity of experiences available in South Africa. The campaign outspreads to metro and tier-II cities in India such as Mumbai, Kolkata, Ahmedabad, Delhi, Noida, Gurgaon, Jaipur, Chandigarh and Bengaluru among others. In an endeavour to resonate with the Indian travellers, the creative executions of the #MeetSouthAfrica campa…

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24 February 2014

SAT highlights ‘20 experiences in 10 days’ campaign

South African Tourism (SAT) recently announced its ‘20 experiences in 10 days’ campaign, inviting adventure-loving Indian families with children between the age group of 10 – 14 years to participate and win a two-week all-expense paid trip to South Africa. The last date to send in entries is 21 February, 2014. After reviewing the applications, auditions will be held for casting and the family that fits all criteria will get to star in a campaign and represent India globally. …

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