The Safari Store


Unit 9, Three Point Business Park, Charles Lane, Hasslingden, Lancashire, BB45EH
Member Number: 202788 Tel: +44 (0)20 7193 4751

The Safari Store has been a specialist supplier of clothing, luggage, binoculars, and accessories to the safari and adventure travel market for ten years. Dedicated to providing apparel in order to best experience Africa and the outdoors, we stock only the best products and have developed our own range of safari-inspired clothing, luggage, and gear designed around the realities of African travel. Expedition-tested for toughness, we vouch for quality off the back of testing in extreme conditions.


Offering expert packing advice, we work alongside our partners to offer specialised packing lists and ensure comfort, protection, style, and convenience to travellers. From innovative, luxury luggage and clothing in technical fabrics to insect repellent and sunscreen, The Safari Store is home to the essentials.


Partner with The Safari Store to offer clients and guests:

  • World-class, impartial, expert packing advice backed up by our industry-leading packing lists and the experience and expertise of our team. On request, we can create tailormade, itinerary-specific packing lists for clients for personalised service.
  • A range of made-for-purpose expedition-tested products. They can shop online with us with confidence, knowing we stock only the best-in-class products.
  • A rental service to ensure they do not travel without essential accessories such as binoculars.
  • Delivery in record time through our worldwide delivery network.
  • Embroidered and branded gift items.

Where we operate

  • Ascension
  • Angola
  • Botswana
  • Cote d'Ivoire (Ivory Coast)
  • Cameroon
  • Cape Verde
  • Egypt
  • Eritrea
  • Ethiopia
  • Gabon
  • Ghana
  • Kenya
  • Comoros
  • Lesotho
  • Morocco
  • Madagascar
  • Mali
  • Mauritius
  • Maldives
  • Malawi
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Reunion
  • Rwanda
  • Seychelles
  • Sudan
  • Saint Helena
  • Senegal
  • São Tomé and Príncipe
  • Swaziland
  • Tanzania
  • Uganda
  • South Africa
  • Zambia
  • Zimbabwe
  • Zanzibar
  • British Indian Ocean Territory
  • Congo
  • Democratic Republic
  • Gambia
  • The

Activities offered

  • Retail


10 January 2019

Anti-poaching boots delivered to Rhinos Without Borders and DNPW Zambia

As part of our YOUbuy, WEgive initiative, The Safari Store’s boot project keeps feet on the ground for conservation. For every pair of Rufiji™ APU Combat Boots sold, we donate a pair to wildlife monitors in Africa. It being the season for giving, we delivered a batch of boots to Rhinos Without Borders and the Department of National Parks and Wildlife in Zambia in December 2018 to assist with their anti-poaching efforts.

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18 December 2018

A scarf on safari? Meet our new Thusk™ range of knitwear

It can get cold on safari. As part of The Safari Store’s dedication to providing the best clothing suited to African and outdoor travel, we have included an African handmade knitwear range to our offering – with a story that will warm your heart too. As any seasoned safari-goer knows, it can get cold on the back of open game-viewers, on early morning starts and late evenings around the fire. That’s why we recommend a warm layer as a safari essential.

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10 December 2018

Gifts for the Africa and adventure traveller this festive season

A new year of safari lies ahead in 2019 and the festive season is a great chance to give safari-inspired gifts and essentials to family, friends, and clients. From clothing in technical fabrics and versatile luggage for every adventurer to adventure accessories, you will find no shortage of gift inspiration and avoid congested malls at The Safari Store.

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21 November 2018

Safari-inspired bags for business and adventure

The new Mara&Meru™ Business Bag is a luxury work bag in a classic design for the modern professional. Inspired by safari sophistication, this rich full-leather bag is a perfect fit for the boardroom, as a laptop bag, and on daily adventures.  The Mara&Meru™ Canvas and Leather Safari Pannier Bag adds a touch of inimitable safari style and unmatched versatility to your African travels or as you explore urban spaces.

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05 November 2018

Rufiji™ footwear made in Africa – the beginning of their adventures

From leather combat boots for walking safaris to practical leather sandals to put your feet up in at the end of a long day, Rufiji™ shoes are as diverse as the places they will go and the people who will wear them. This range of footwear also does a lot of good for communities and conservation in Africa.

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22 October 2018

Safari luggage and clothing embroidery: show the world who you are

Corporate branding and gifts, uniforms, and individualised safari style are easily achieved through The Safari Store’s embroidery service. This exciting new development opens many windows of opportunity for members of the African tourism and outdoor industries – marrying branding and personalisation with The Safari Store’s premium luggage and clothing technologies.

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09 October 2018

Adventure on the river: the Kafue River Recce

In planning a river trip to Zambia, two explorers travelled to the Kafue and followed this sometimes wild, always beautiful river on an expedition-tested mission for The Safari Store. It was a trip that demanded grit, but also the right gear – and the recce presented the perfect opportunity to test the performance of our clothing and luggage in extreme, raw conditions on the back of a boat.

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28 September 2018

New range of hats now available from The Safari Store

The safari essentials lie at the heart of The Safari Store’s expert advice offering – and a great wide-brimmed hat is certainly one of them. Indeed, a trip to Africa demands a great hat – an item where fashion meets function out in the field and back around the lodge in equal measure. The Safari Store’s new range of men’s and women’s Mara&Meru™ and Rufiji™ hats provide classical, practical designs for the contemporary traveller.

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11 September 2018

From Paris to the open plains: the new Mara&Meru Safari Tote

For the adventure woman who is wild in her veins, the Mara&Meru Safari Tote is made for daily use – whether on your arm for a game drive or as your daily power bag as you traverse city streets. Following months of deliberation by an all-women design team, the new canvas and leather Mara&Meru Safari Tote was finalised and all that remained was The Safari Store’s testing phase.

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30 August 2018

Into the Unknown: Expedition-Testing in the Okavango

Five explorers poled their own mekoros through a watery maze of channels in the Okavango Delta - and put their gear through its paces at the same time. As part of The Safari Store's expedition-testing ethos, this adventure into the Okavango was to test the strength and efficacy of our fabrics, design, and technology in extreme African conditions.

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15 August 2018

A bag for cyclists: The Safari Store adds pannier bags to their luxury luggage collection

With mountain biking a sport growing in global popularity, this is an exciting drawcard for the African travel market – and another way for adventurers from around the world to experience the continent. Having cycled the Nsefu Sector in Zambia on an expedition-testing mission, founder of The Safari Store – Steve Adams – is no stranger to the myriad challenges and joys associated with biking in Africa. Out of his enduring passion for cycling, the design for safari-styled pannier bags was borne.

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30 July 2018

Partner with The Safari Store to give travellers the best experiences of Africa

In developing, manufacturing, and retailing safari clothing, luggage, and gear, The Safari Store is driven by a single purpose: to get travellers to visit Africa - over and over again – to live the wealth of experiences this extraordinary continent has to offer.

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13 July 2018

Safari Clothing, Luggage, and Gear Expedition-Tested to be Tough

Every item available from The Safari Store has been expedition-tested under extreme African conditions to ensure we can vouch for quality off the back of real experience.

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27 June 2018

The Safari Store’s Tenth Birthday: A Decade of Expert Safari Packing Advice

Celebrating ten years of adventure, The Safari Store has chosen to celebrate in (safari) style. This is what is happening at The Safari Store ten years in:

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