The Safari Store has been a specialist supplier of clothing, luggage, binoculars, and accessories to the safari and adventure travel market for more than ten years. Dedicated to providing apparel in order to best experience Africa and the outdoors, we stock only the best products and have developed our own range of safari-inspired clothing, luggage, and gear designed around the realities of African travel. Expedition-tested for toughness, we vouch for quality off the back of testing in extreme conditions.
Offering expert packing advice, we work alongside our partners to offer specialised packing lists and ensure comfort, protection, style, and convenience to travellers. From innovative, luxury luggage and clothing in technical fabrics to insect repellent and sunscreen, The Safari Store is home to the essentials.
Partner with The Safari Store to offer clients and guests:
- World-class, impartial, expert packing advice backed up by our industry-leading packing lists and the experience and expertise of our team. On request, we can create tailormade, itinerary-specific packing lists for clients for personalised service.
- A range of made-for-purpose expedition-tested products. They can shop online with us with confidence, knowing we stock only the best-in-class products.
- A rental service to ensure they do not travel without essential accessories such as binoculars.
- Delivery in record time through our worldwide delivery network.
- Embroidered and branded gift items.
Where we operate
- Cote d'Ivoire (Ivory Coast)
- Cape Verde
- Saint Helena
- São Tomé and Príncipe
- South Africa
- British Indian Ocean Territory
- Democratic Republic
18 March 2019
When it comes to safari accessories, sometimes the little things can make a big difference. From effective sun and insect protection to binoculars, torches, and gear, The Safari Store stocks premium safari accessories for the African traveller – with every item tested to ensure they meet the needs of safari-goers. It comes as no surprise that sun and insect protection are vital on safari. The harsh rays of the African sun can be fierce, especially when you’re out and about on game drives, walking safaris, or boat cruises – or even relaxing at the lodge. Sunburn can be very painful and uncomfortable – a quick way to put a dampener on your safari.Read More
04 March 2019
As any seasoned safari-goer knows, a pair of binoculars is a necessity on safari. In our opinion, it ranks as the number one safari essential for game-viewing and bird-watching. As a result of intensive expedition-testing in Africa, The Safari Store stocks the finest optics for every pocket and provides advice on how to get the most out of your binoculars on safari. Whether observing wildlife in the distance or viewing animals and birds in detail, a pair of binoculars undoubtedly enhances the safari experience and can contribute to your safety in Africa’s wild places.Read More
22 February 2019
Do you need to wear neutral colours on safari? Cotton or manmade? The clothing you pack makes a very big difference to the success of your safari. The expert clothing advice offered by The Safari Store has its foundation in decades of diverse safari travels – and is backed up by a range of products specifically designed for and expedition-tested in Africa. When asked by our clients what clothing to pack for their safari, there are certain fundamental laws of packing which stand to enhance their experiences.Read More
04 February 2019
While luggage limitations vary from safari to safari, as a general rule, we recommend soft and squashable luggage – and have designed our luxury Rufiji™ and Mara&Meru™ luggage ranges specifically for African travel conditions. Many lodges around Africa are accessible only by light aircraft with strict luggage limitations and cramped holds. This is why we view a soft-sided bag as a safari essential. Similarly, overland safari 4x4s may have limited luggage space – another occasion where a traditional bulky hard suitcase isn’t ideal.Read More
22 January 2019
From innovative luggage and bags to clothing in specially-developed technical fabrics for African conditions, The Safari Store is home to the essentials. As part of our service to our clients and partners, our industry-leading packing list generates a travel checklist for every safari-goer. Specialist supplier of clothing, luggage, and apparel to the safari and adventure travel market for more than ten years, The Safari Store is driven by one key motivator: providing gear for the best expe…Read More
10 January 2019
As part of our YOUbuy, WEgive initiative, The Safari Store’s boot project keeps feet on the ground for conservation. For every pair of Rufiji™ APU Combat Boots sold, we donate a pair to wildlife monitors in Africa. It being the season for giving, we delivered a batch of boots to Rhinos Without Borders and the Department of National Parks and Wildlife in Zambia in December 2018 to assist with their anti-poaching efforts.Read More
18 December 2018
It can get cold on safari. As part of The Safari Store’s dedication to providing the best clothing suited to African and outdoor travel, we have included an African handmade knitwear range to our offering – with a story that will warm your heart too. As any seasoned safari-goer knows, it can get cold on the back of open game-viewers, on early morning starts and late evenings around the fire. That’s why we recommend a warm layer as a safari essential.Read More
10 December 2018
A new year of safari lies ahead in 2019 and the festive season is a great chance to give safari-inspired gifts and essentials to family, friends, and clients. From clothing in technical fabrics and versatile luggage for every adventurer to adventure accessories, you will find no shortage of gift inspiration and avoid congested malls at The Safari Store.Read More
21 November 2018
The new Mara&Meru™ Business Bag is a luxury work bag in a classic design for the modern professional. Inspired by safari sophistication, this rich full-leather bag is a perfect fit for the boardroom, as a laptop bag, and on daily adventures. The Mara&Meru™ Canvas and Leather Safari Pannier Bag adds a touch of inimitable safari style and unmatched versatility to your African travels or as you explore urban spaces.Read More
05 November 2018
From leather combat boots for walking safaris to practical leather sandals to put your feet up in at the end of a long day, Rufiji™ shoes are as diverse as the places they will go and the people who will wear them. This range of footwear also does a lot of good for communities and conservation in Africa.Read More
22 October 2018
Corporate branding and gifts, uniforms, and individualised safari style are easily achieved through The Safari Store’s embroidery service. This exciting new development opens many windows of opportunity for members of the African tourism and outdoor industries – marrying branding and personalisation with The Safari Store’s premium luggage and clothing technologies.Read More
09 October 2018
In planning a river trip to Zambia, two explorers travelled to the Kafue and followed this sometimes wild, always beautiful river on an expedition-tested mission for The Safari Store. It was a trip that demanded grit, but also the right gear – and the recce presented the perfect opportunity to test the performance of our clothing and luggage in extreme, raw conditions on the back of a boat.Read More
28 September 2018
The safari essentials lie at the heart of The Safari Store’s expert advice offering – and a great wide-brimmed hat is certainly one of them. Indeed, a trip to Africa demands a great hat – an item where fashion meets function out in the field and back around the lodge in equal measure. The Safari Store’s new range of men’s and women’s Mara&Meru™ and Rufiji™ hats provide classical, practical designs for the contemporary traveller.Read More
11 September 2018
For the adventure woman who is wild in her veins, the Mara&Meru Safari Tote is made for daily use – whether on your arm for a game drive or as your daily power bag as you traverse city streets. Following months of deliberation by an all-women design team, the new canvas and leather Mara&Meru Safari Tote was finalised and all that remained was The Safari Store’s testing phase.Read More
30 August 2018
Five explorers poled their own mekoros through a watery maze of channels in the Okavango Delta - and put their gear through its paces at the same time. As part of The Safari Store's expedition-testing ethos, this adventure into the Okavango was to test the strength and efficacy of our fabrics, design, and technology in extreme African conditions.Read More
15 August 2018
With mountain biking a sport growing in global popularity, this is an exciting drawcard for the African travel market – and another way for adventurers from around the world to experience the continent. Having cycled the Nsefu Sector in Zambia on an expedition-testing mission, founder of The Safari Store – Steve Adams – is no stranger to the myriad challenges and joys associated with biking in Africa. Out of his enduring passion for cycling, the design for safari-styled pannier bags was borne.Read More
30 July 2018
In developing, manufacturing, and retailing safari clothing, luggage, and gear, The Safari Store is driven by a single purpose: to get travellers to visit Africa - over and over again – to live the wealth of experiences this extraordinary continent has to offer.Read More
13 July 2018
Every item available from The Safari Store has been expedition-tested under extreme African conditions to ensure we can vouch for quality off the back of real experience.Read More
27 June 2018
Celebrating ten years of adventure, The Safari Store has chosen to celebrate in (safari) style. This is what is happening at The Safari Store ten years in:Read More