The Safari Store


Unit 9, Three Point Business Park, Charles Lane, Hasslingden, Lancashire, BB45EH
Member Number: 202788 Tel: +44 (0)20 7193 4751

The Safari Store has been a specialist supplier of clothing, luggage, binoculars, and accessories to the safari and adventure travel market for more than ten years. Dedicated to providing apparel in order to best experience Africa and the outdoors, we stock only the best products and have developed our own range of safari-inspired clothing, luggage, and gear designed around the realities of African travel. Expedition-tested for toughness, we vouch for quality off the back of testing in extreme conditions.


Offering expert packing advice, we work alongside our partners to offer specialised packing lists and ensure comfort, protection, style, and convenience to travellers. From innovative, luxury luggage and clothing in technical fabrics to insect repellent and sunscreen, The Safari Store is home to the essentials.


Partner with The Safari Store to offer clients and guests:

  • World-class, impartial, expert packing advice backed up by our industry-leading packing lists and the experience and expertise of our team. On request, we can create tailormade, itinerary-specific packing lists for clients for personalised service.
  • A range of made-for-purpose expedition-tested products. They can shop online with us with confidence, knowing we stock only the best-in-class products.
  • A rental service to ensure they do not travel without essential accessories such as binoculars.
  • Delivery in record time through our worldwide delivery network.
  • Embroidered and branded gift items.

Where we operate

  • Ascension
  • Angola
  • Botswana
  • Cote d'Ivoire (Ivory Coast)
  • Cameroon
  • Cape Verde
  • Egypt
  • Eritrea
  • Ethiopia
  • Gabon
  • Ghana
  • Kenya
  • Comoros
  • Lesotho
  • Morocco
  • Madagascar
  • Mali
  • Mauritius
  • Maldives
  • Malawi
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Reunion
  • Rwanda
  • Seychelles
  • Sudan
  • Saint Helena
  • Senegal
  • São Tomé and Príncipe
  • Swaziland
  • Tanzania
  • Uganda
  • South Africa
  • Zambia
  • Zimbabwe
  • Zanzibar
  • British Indian Ocean Territory
  • Congo
  • Democratic Republic
  • Gambia
  • The

Activities offered

  • Retail


11 September 2019

Travel has Never Felt so Good: New Serengeti Women’s Safari Clothes

The Safari Store’s latest women’s Serengeti safari clothing offers supreme comfort and practicality for travel – with little details for an understated touch of safari luxury. With new, super comfy T-shirts, shorts, and joggers, your safari wardrobe is about to become home to some of your favourite clothes.

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28 August 2019

Meet the NEW Explorer II: The Safari Bag for Every Adventure

The Safari Store’s bestselling safari bag has had an upgrade. With new features for strength and style, this classic canvas and leather holdall is just the bag to take to Africa. Soft, squashable, and strong, it was made to squeeze into bush planes, bump along in dusty open transfer vehicles, and travel Africa by your side.

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15 August 2019

The Safari Store is paying thousands of pounds in commission to their partners

Last week, The Safari Store got in touch with their partners to inform them about thousands of pounds worth of unpaid commissions accrued through the retailer’s partner programme. If you are a partner, find out how to claim your commission here. If you would like to find out more about joining The Safari Store’s partner programme, click here or contact

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30 July 2019

The binoculars bag that will always be by your side on safari

We've got just the binoculars bag for your travels. A high-quality pair of binoculars are undeniably one of the top safari essentials. Whether you are a keen birder or just don’t want to miss out on great game-viewing on drives or from the deck at the lodge, it is worth having them with you all the time in the bush. With the Mara&Meru Selous Satchel, your optics will always be right by your side.

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18 July 2019

Women’s safari sandals – a summer and safari staple

The Rufiji Safari Sandals are made in Africa for Africa and all warm-weather adventures. There’s nothing quite like slipping into a pair of sandals for relaxing around the lodge on safari – and these criss-cross sandals are a perfect fit for every woman’s adventure wardrobe.

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01 July 2019

The last of the Explorers, the beginning of the adventure

The Rufiji Safari Explorer – The Safari Store’s bestselling canvas and leather duffle bag – is getting an upgrade. Designed specifically for the rigors of safari luggage restrictions and travel conditions, this soft and squashable hold-all has earned an abiding reputation for its hardy construction and classic safari looks amongst African travellers.

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19 June 2019

Doing good through business with The Safari Store

Business at The Safari Store is underpinned by a love for Africa, its wildlife, and its people. As such, we are driven by a keen responsibility to assist African communities and conservation initiatives. YOUbuy, WEgive is the vehicle for this. YOUbuy, WEgive was designed to make meaningful contributions to constructive community conservation in Africa. The projects were designed in consultation with anti-poaching units, government departments, and people on the ground to make a real difference to the people involved. The projects may be small, but they have a profound impact.

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05 June 2019

Gifts for every kind of dad from The Safari Store

With Father’s Day around the corner, the search is on for the perfect gift for precious fathers – and father figures. The Safari Store has curated their Father’s Day gift list to include something for every kind of dad. Featuring safari and outdoor clothing, luggage and bags, and accessories, get him gifts he will love this Father’s Day.

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20 May 2019

Australia’s top-selling insect repellent now available through The Safari Store

African travel demands effective insect protection for good health and comfort. The Safari Store recommends top-quality Australian-made insect repellent to their clients and we are proud to add Bushman Insect Repellent to our range. Selling 1.3 million bottles per year in Australia, Bushman is the leading choice of Australian families and households. Developed and tested on the continent, the formula of this pump spray repellent is effective for the tropics. It was also the insect repellent of choice for the Australian Olympic Team in Rio during the 2016 Zika outbreak. Bushman benefits include:

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02 May 2019

The Safari Store sketching and product testing on the Zambezi

At The Safari Store, expedition testing is a fundamental part of our quality assurance to our clients. In often tough conditions, we sample, test, refine, and re-test our products and technologies in order to guarantee the efficacy, comfort, and performance of our gear. Founder of The Safari Store, Steve Adams, and artist-explorer Brent Dodd set out to test gear and sketch one of Africa’s most iconic rivers, sailing the legendary Zambezi on a Hobie.

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16 April 2019

The Rufiji™ BUGTech™ Explorer Gilet: your safari and adventure companion

A multi-pocket gilet is an extremely useful garment for safari and all outdoor activities. The latest release by The Safari Store is the multi-tool of safari clothing. Designed for men and women, this sleeveless jacket offers lots of pockets and fabric benefits for game drives, walking and active safaris, and specialised safaris like birding in Africa. Our popular MaraTech™ Multi-Pocket Gilet now provides even more value for safari-goers in our specially-developed BUGTech™ insect repellent fabric. A multi-pocket vest is a handy addition to any outdoor wardrobe for carrying gear and keeping your belongings on you.

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03 April 2019

The Safari Store launches the Rufiji™ Safari Traveller Bag

The Safari Store is proud to release its biggest safari duffel bag yet. In full canvas, this essential holdall is soft, squashable safari luggage simplified – offering exceptional value and practicality for African and adventure travel. Made from the same safari-grade canvas as the rest of The Safari Store’s safari luggage range, this bag is strong enough for the holds of charter planes and the dust and parameters of transfers in open 4x4s typically associated with many luxury safaris. With no side pockets, the space offered by this holdall is remarkable and is an exciting new addition to The Safari Store’s collection.

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18 March 2019

What accessories should you take on safari?

When it comes to safari accessories, sometimes the little things can make a big difference. From effective sun and insect protection to binoculars, torches, and gear, The Safari Store stocks premium safari accessories for the African traveller – with every item tested to ensure they meet the needs of safari-goers. It comes as no surprise that sun and insect protection are vital on safari. The harsh rays of the African sun can be fierce, especially when you’re out and about on game drives, walking safaris, or boat cruises – or even relaxing at the lodge. Sunburn can be very painful and uncomfortable – a quick way to put a dampener on your safari.

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04 March 2019

Which binoculars should you take on safari?

As any seasoned safari-goer knows, a pair of binoculars is a necessity on safari. In our opinion, it ranks as the number one safari essential for game-viewing and bird-watching. As a result of intensive expedition-testing in Africa, The Safari Store stocks the finest optics for every pocket and provides advice on how to get the most out of your binoculars on safari. Whether observing wildlife in the distance or viewing animals and birds in detail, a pair of binoculars undoubtedly enhances the safari experience and can contribute to your safety in Africa’s wild places.

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22 February 2019

What clothing should you wear on safari?

Do you need to wear neutral colours on safari? Cotton or manmade? The clothing you pack makes a very big difference to the success of your safari. The expert clothing advice offered by The Safari Store has its foundation in decades of diverse safari travels – and is backed up by a range of products specifically designed for and expedition-tested in Africa. When asked by our clients what clothing to pack for their safari, there are certain fundamental laws of packing which stand to enhance their experiences.

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04 February 2019

What luggage should you take on safari?

While luggage limitations vary from safari to safari, as a general rule, we recommend soft and squashable luggage – and have designed our luxury Rufiji™ and Mara&Meru™ luggage ranges specifically for African travel conditions. Many lodges around Africa are accessible only by light aircraft with strict luggage limitations and cramped holds. This is why we view a soft-sided bag as a safari essential. Similarly, overland safari 4x4s may have limited luggage space – another occasion where a traditional bulky hard suitcase isn’t ideal.

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22 January 2019

A free packing list for safari: a tool for tour operators and travellers

From innovative luggage and bags to clothing in specially-developed technical fabrics for African conditions, The Safari Store is home to the essentials. As part of our service to our clients and partners, our industry-leading packing list generates a travel checklist for every safari-goer. Specialist supplier of clothing, luggage, and apparel to the safari and adventure travel market for more than ten years, The Safari Store is driven by one key motivator: providing gear for the best expe…

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10 January 2019

Anti-poaching boots delivered to Rhinos Without Borders and DNPW Zambia

As part of our YOUbuy, WEgive initiative, The Safari Store’s boot project keeps feet on the ground for conservation. For every pair of Rufiji™ APU Combat Boots sold, we donate a pair to wildlife monitors in Africa. It being the season for giving, we delivered a batch of boots to Rhinos Without Borders and the Department of National Parks and Wildlife in Zambia in December 2018 to assist with their anti-poaching efforts.

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18 December 2018

A scarf on safari? Meet our new Thusk™ range of knitwear

It can get cold on safari. As part of The Safari Store’s dedication to providing the best clothing suited to African and outdoor travel, we have included an African handmade knitwear range to our offering – with a story that will warm your heart too. As any seasoned safari-goer knows, it can get cold on the back of open game-viewers, on early morning starts and late evenings around the fire. That’s why we recommend a warm layer as a safari essential.

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10 December 2018

Gifts for the Africa and adventure traveller this festive season

A new year of safari lies ahead in 2019 and the festive season is a great chance to give safari-inspired gifts and essentials to family, friends, and clients. From clothing in technical fabrics and versatile luggage for every adventurer to adventure accessories, you will find no shortage of gift inspiration and avoid congested malls at The Safari Store.

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21 November 2018

Safari-inspired bags for business and adventure

The new Mara&Meru™ Business Bag is a luxury work bag in a classic design for the modern professional. Inspired by safari sophistication, this rich full-leather bag is a perfect fit for the boardroom, as a laptop bag, and on daily adventures.  The Mara&Meru™ Canvas and Leather Safari Pannier Bag adds a touch of inimitable safari style and unmatched versatility to your African travels or as you explore urban spaces.

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05 November 2018

Rufiji™ footwear made in Africa – the beginning of their adventures

From leather combat boots for walking safaris to practical leather sandals to put your feet up in at the end of a long day, Rufiji™ shoes are as diverse as the places they will go and the people who will wear them. This range of footwear also does a lot of good for communities and conservation in Africa.

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22 October 2018

Safari luggage and clothing embroidery: show the world who you are

Corporate branding and gifts, uniforms, and individualised safari style are easily achieved through The Safari Store’s embroidery service. This exciting new development opens many windows of opportunity for members of the African tourism and outdoor industries – marrying branding and personalisation with The Safari Store’s premium luggage and clothing technologies.

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09 October 2018

Adventure on the river: the Kafue River Recce

In planning a river trip to Zambia, two explorers travelled to the Kafue and followed this sometimes wild, always beautiful river on an expedition-tested mission for The Safari Store. It was a trip that demanded grit, but also the right gear – and the recce presented the perfect opportunity to test the performance of our clothing and luggage in extreme, raw conditions on the back of a boat.

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28 September 2018

New range of hats now available from The Safari Store

The safari essentials lie at the heart of The Safari Store’s expert advice offering – and a great wide-brimmed hat is certainly one of them. Indeed, a trip to Africa demands a great hat – an item where fashion meets function out in the field and back around the lodge in equal measure. The Safari Store’s new range of men’s and women’s Mara&Meru™ and Rufiji™ hats provide classical, practical designs for the contemporary traveller.

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11 September 2018

From Paris to the open plains: the new Mara&Meru Safari Tote

For the adventure woman who is wild in her veins, the Mara&Meru Safari Tote is made for daily use – whether on your arm for a game drive or as your daily power bag as you traverse city streets. Following months of deliberation by an all-women design team, the new canvas and leather Mara&Meru Safari Tote was finalised and all that remained was The Safari Store’s testing phase.

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30 August 2018

Into the Unknown: Expedition-Testing in the Okavango

Five explorers poled their own mekoros through a watery maze of channels in the Okavango Delta - and put their gear through its paces at the same time. As part of The Safari Store's expedition-testing ethos, this adventure into the Okavango was to test the strength and efficacy of our fabrics, design, and technology in extreme African conditions.

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15 August 2018

A bag for cyclists: The Safari Store adds pannier bags to their luxury luggage collection

With mountain biking a sport growing in global popularity, this is an exciting drawcard for the African travel market – and another way for adventurers from around the world to experience the continent. Having cycled the Nsefu Sector in Zambia on an expedition-testing mission, founder of The Safari Store – Steve Adams – is no stranger to the myriad challenges and joys associated with biking in Africa. Out of his enduring passion for cycling, the design for safari-styled pannier bags was borne.

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30 July 2018

Partner with The Safari Store to give travellers the best experiences of Africa

In developing, manufacturing, and retailing safari clothing, luggage, and gear, The Safari Store is driven by a single purpose: to get travellers to visit Africa - over and over again – to live the wealth of experiences this extraordinary continent has to offer.

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13 July 2018

Safari Clothing, Luggage, and Gear Expedition-Tested to be Tough

Every item available from The Safari Store has been expedition-tested under extreme African conditions to ensure we can vouch for quality off the back of real experience.

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27 June 2018

The Safari Store’s Tenth Birthday: A Decade of Expert Safari Packing Advice

Celebrating ten years of adventure, The Safari Store has chosen to celebrate in (safari) style. This is what is happening at The Safari Store ten years in:

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