This Is Beyond

Professional Partners

1/1 Shepherds Building West, Rockley Road, Shepherds Bush, London, W14 0DA
Member Number: 202962 Tel: +44 (0) 203 176 4625

This is Beyond creates events that reshape industries into inspired communities, one immersive experience at a time. We’ve always done things a bit differently: we’re obsessive about curating just the right crowd, because there’s no substitute for great chemistry. Plus, we’re allergic to boring formats. Expect exclusivity. Expect inspiration. Expect imaginative, immersive experiences that don’t feel like work – that’s exactly why they’re great for business. This is Beyond are the creators of LE Miami, PURE Life Experiences, We Are Africa and Further East.

Where we operate

  • Morocco


21 May 2019

Tourism Is Critical to Africa’s Development: Discover How We Are Africa, The Continent’s Most Dynamic Travel Show, Is Committed to Rebranding African Travel

Here’s the good news: travel and tourism in Africa is booming. In 2018, the continent enjoyed a 5.6% spike in growth , making it the world’s second-fastest growing region – when compared with a 3.6% global average growth, the future appears rosy for Africa’s owners and operators. And in a continent where the World Travel and Tourism Council (WTTC) found travel and tourism contributed almost $200 billion to the economy last year (8.5% of GDP) and employs 6.7% of all working Africans, it’s an industry crucial to future growth.

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05 December 2017

We Are Africa launches satellite event for US Market

For the first time, We Are Africa is popping up at Sundance Mountain Resort in Utah, USA. The five-day satellite event will combine immersive, inspiring thought-leadership with carefully curated business meetings and powerful bonding experiences for 120 tribe members who share a common purpose: to grow high-end travel from Africa’s most significant market, the USA. All participants will all stay onsite at Robert Redford’s Sundance Mountain Resort and will enjoy a highly immersive business experience, running from check-in on Sunday 21 October at 2pm until check-out on Thursday 25 October at 11am. Only 60 exhibitor places are available…

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24 March 2016

We Are Africa announces Major Partners for this year’s edition

We Are Africa, Africa’s largest luxury trade show, has once again announced an impressive list of partners and reveals some new developments for this year’s edition. Since launching in 2014, We Are Africa has taken African travel by storm by uniting the industry, challenging outdated perceptions of travel on the continent, and encouraging a fierce passion and shared intent to rebrand Africa as a modern, progressive and inspiring destination. This year an anticipated 250 suppliers, …

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27 October 2015

'We Can Fight Our Way Back' - Conservation Lab 2016

Beyond Luxury Media Ltd, the force behind the Cape Town based We Are Africa travel trade forum, have announced the launch of the Conservation Lab 2016, a progressive 2-day 'UnConference' which will provide the optimal conditions for the unconventional thinking and new innovation required to help win Africa's conservation challenges. Assembling under the theme 'We Can Fight Our Way Back', the Conservation Lab will bring travel industry leaders to interact and innovate with i…

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21 March 2014

Emma Squire Returns to The Pure Family

As the company's first ever employee, Emma Squire has been a core member of the Beyond Luxury family since the birth of PURE back in 2009. Since then she has spent years tirelessly identifying those hard-to-find travel gems – working first in the emerging experiential arena to hunt down the world's finest off-the-beaten-track experiences for PURE, before turning her attention to the contemporary sphere as she helped define the shift in luxury with sister show LE Miami. So it is w…

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27 January 2014

Looking back on PURE 2013's cherished moments.

There is a withdrawal syndrome sweeping the globe; but not, as you would expect, in the absence of the holiday season (Happy New Year, by the way). It may be January, but self-proclaimed PUREists all over the globe are still mourning the end of another PURE Life Experiences. The 5th Edition in November last year was quite possibly the best yet – as Sean Clark of Orient Express aptly noted, “the only competitor PURE has is its own previous year’s performance”. So for th…

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16 December 2013

Interview - Serge Dive regarding We Are Africa

Tourism Update Digi-Mag interviewed Serge Dive, CEO of Beyond Luxury Media, the organiser of We Are Africa, to find out more about the inaugural show set to take place in Cape Town in 2014. Read more about his plans to utilise the space at Cape Town Stadium and how the hosted buyer programme will work here.

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17 October 2013

Interview - Meet PURE's New Event Director

You may have noticed that the Beyond Luxury team is growing! In the past year the daring younger brother of traditional travel trade shows (that’s PURE) has gained not one, but two little sisters: LE Miami and We Are Africa. With our beloved Ryan Wallace relocating to his native South Africa to help curate yet another enviable guest list for the inaugural We Are Africa show in May 2014, PURE HQ had an empty chair… But after a careful and considered search, we finally found just th…

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19 September 2013

Interview - PURE Awards judge Lewis “the human polar bear” Pugh

There aren’t many people who can attest to completing long-distance swims in every ocean in the world. Call him ‘the human polar bear’, call him an oddity – Lewis Pugh is one of them. In fact, he was the first one. See more here:

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09 September 2013

Interview - PURE Awards judge Edward Norton and the Maasai

Edward Norton is a two-time Academy Award nominated actor and filmmaker. He is also a committed social and environmental activist who serves on the Boards of President Obama’s Committee for the Arts and Humanities and the Maasai Wilderness Conservation Trust, as well as being the United Nations Goodwill Ambassador for Biodiversity. He endowed and created the Middle East Peacemakers Fund at Yale University. In 2010, Norton and three partners co-founded an innovative new web platform,…

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