Virgin Limited Edition

Accommodation Suppliers

The Metro Building 1 Butterwick London W6 8DL
Member Number: 203788 Tel: +44 20 8600 0476

Sir Richard Branson's handpicked retreats… By definition "Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable, which is exactly what Virgin Limited Edition does.

The collection includes a private island, mountain retreat, game reserve, catamaran, alpine lodge, restaurant, and a private members club and all operate with the sole aim of creating amazing experiences specific to their destination.

To highlight the gems located in Africa, Kasbah Tamadot is located in Morocco’s spectacular High Atlas Mountains, just one hour’s drive from Marrakech. A beautiful boutique hotel employing local Berber staff from the surrounding villages, this retreat has an array of leisure and relaxation facilities that perfectly complement the view.

For a luxury South Africa safari, Ulusaba Private Game Reserve is located in Sabi Sand Reserve. Witness Leopard, Lion and Elephant in their natural habitat, while staying in a choice of two unique lodges. At Safari Lodge guests cross swing bridges between exquisite tree-house style rooms, or family friendly Rock Lodge, is perched high on a koppie looking out over the bush.

The latest edition to the collection in Africa is Mont Rochelle, located in an unbeatable location in Franschhoek, South Africa. This beautiful 100 acre estate has 16 acres under vine and a 22 bedroom hotel, and 4 bedroom Manor House in the heart of the Winelands.   

Mahali Mzuri, a 12 luxury tented camp in the Motorogi Olare Orok conservancies above Kenya’s Maasai Mara Reserve. This is the perfect spot to witness the Great Migration on day and night game drives and walks in a low vehicle density area.

Where we operate

  • Kenya
  • Morocco
  • South Africa
  • United Kingdom
  • United States

Activities offered

  • Accommodation
  • Bird Watching
  • Flying Safaris
  • Safaris - Fixed Camp
  • Weddings
  • Walking Safaris


14 April 2020

#SofaSafari at Ulusaba Private Game Reserve via Instagram Live

The doors to Ulusaba Private Game Reserve in the Sabi Sand, South Africa may well be temporarily closed right now, but the incredible safari experience it is renowned for, is most certainly not.

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17 April 2019

For up-close-and personal game viewing our Safari Lodge is the place to stay! So good, we even named them the Elephant rooms 🐘 🐘 🐘

Safari Lodge Safari Lodge fits snugly into the bush located beneath a canopy of ancient trees on the edge of a dry riverbed. You’ll love the sense of adventure as you access some of the rooms by swing bridges. Your room will provide fascinating views of the animals as they stroll past on their way to the nearby watering hole. The rooms at Safari Lodge include a Treehouse Suite overlooking the nearby Xikwenga Dam while other rooms have their own private plunge pools. Kids over the age of 12 are welcome to stay at Safari Lodge.

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02 October 2018

Safari so Good as Ulusaba launches brand new Safari Suite

Virgin Limited Edition is delighted to announce that Ulusaba Private Game Reserve has been welcoming guests to a brand new Safari Suite since July. The stunning and spacious new suite accommodates up to four guests and comprises of a master bedroom, separate lounge, a private entrance through a walled garden with a fire pit and boma.

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11 April 2018

NEW Safari Suite at Ulusaba Private Game Reserve

Virgin Limited Edition is delighted to announce that Ulusaba Private Game Reserve will be welcoming guests to a brand new Safari Suite from June 2018, following a period of refurbishment.

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01 February 2016

Mahali Mzuri has joined forces with Finch Hattons for 2016, Flying Safari

Guests can enjoy a 7 night stay, combining both properties and including all domestic flights between the camps, and International airports. This is the perfect way to see two corners of Kenya whilst enjoying luxurious surroudings with 5* service.  Mahali Mzuri   Mahali Mzuri, means 'beautiful place' in Swahili and describes Sir Richard Branson's tented Safari camp perfectly. Located in the private and exclusive Olare Motorogi Conservancy on the northern edge of Kenya&#3…

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10 November 2014

Take a look at the new Mont Rochelle

Mont Rochelle Hotel & Vineyard, now owned by Virgin Limited Edition, has undergone a complete refurbishment. After an eagerly anticipated photoshoot you can now check out the brand NEW images and new look hotel through here. Should you like to download high resolution images simply contact who will send a selection over to you.

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03 September 2014

Mont Rochelle Opens It's Doors and Welcomes it's First Guests

Mont Rochelle Opens 1st September 2014 We’re cracking open the wine as we welcome our first guests today. After months of refurbishment Mont Rochelle is looking dazzling and we can’t wait to show it off! Our team has been working hard since May when we officially purchased the hotel to bring it up to the Virgin Limited Edition standard. Mont Rochelle will have lots of little Virgin Limited Edition quirks along with Virgin style service and of course a lot of wine. Our boss Richard …

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11 August 2014

Mahali Mzuri #whyilovekenya Photo Competition

Happy Birthday Mahali Mzuri In support of the campaign we are hosting a photo competition #whyilovekenya inviting everybody to post their favourite images along with details on what they love about Kenya. To be in with a chance of winning a 3 night stay at Mahali Mzuri, simply submit your favourite images with a caption to: by the end of August 2014 (terms and conditions apply). Good Luck!!   

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07 July 2014


See why our General Manager at Mahali Mzuri Loves Kenya...

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19 November 2013

Sir Richard Branson participates in traditional Maasai ceremony for the launch of Kenyan Safari Camp

The ceremony, which comes 6 years after Richard originally became a recognised tribal Maasai Elder in 2007, took place on the plains near Mahali Mzuri and began with opening prayers. Along with eight elders, Richard blessed Mahali Mzuri with prayers, honey and a little beer! A ceremonial fire using traditional fire sticks and olive branches was placed onto the fire to produce the smoke, which drifted through the camp as a sign of blessing. This was followed by the local Maasai community singin…

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01 August 2013

Virgin Limited Edition launches Kenyan Safari Camp

Virgin Limited Edition are proud to introduce Mahali Mzuri to their collection.  Mahali Mzuri means "beautiful place" in Swahili.  Sir Richard Branson’s Kenyan Safari Camp officially opened on 1st August 2013 in the Maasai Mara’s Olare Motorogi Conservancy. The camp is well placed to observe the abundant game in the area and also to take advantage of the annual Great Migration.  Twelve tented suites are perched upon raised decks, overlooking the w…

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