Zim-Africa Albida/Bumi Hills


Africa Albida Tourism (AAT) recently announced that it will not renew its marketing, sales and reservations contract at Bumi Hills Safari Lodge, on Lake Kariba in Zimbabwe.

Says AAT’s, Chief Executive and Atta director Ross Kennedy:  “Launching Bumi Hills back into the market has been both challenging and exciting since mid-2009 but now that the groundwork has been done and Bumi Hills Safari Lodge is once again a recognised brand and destination with growing support from many markets, it is the right time for the Lake Lodges’ shareholders to assume control.”

Over the last two years, AAT has held the primary marketing remit in a triangular Zimbabwe circuit of Bumi Hills, Victoria Falls Safari Lodge and The Hide Safari Lodge in Hwange National Park.  While AAT will continue to offer this successful circuit, the full scope of Bumi management and marketing will now fall under the current joint General Managers of the lodge, Luke Brown and Suzanne Everaerts.

Africa Albida Tourism’s handover to Lake Lodges will take place this month. Travellers holding Bumi Hills Safari Lodge reservations will have their booking transferred to Lake Lodges from May 1.  All enquiries, rates and reservations should now be directed to Reservations Manager, Justine Price, while multiple property bookings with AAT will continue to be honoured until January 14, 2012 through AAT’s central reservations.

Lake Lodges says it will maintain the rates issued by Africa Albida Tourism until the expiry of the current rate period on January 14, 2012, however it is suggested that all trade partners contact Lake Lodges directly for trading terms on all bookings from May 1 and rates for 2012 onwards.