Indaba May 12-15

African tourism on show at Indaba 2012

Southern Africa's biggest tourism showcase, Indaba 2012, takes place in  Durban from 12 to 15 May.

Despite a general flat to downward trend worldwide, South Africa's tourism industry has been performing strongly, a fact that is reflected in the more than 13 000 delegates from around the world who are expected to attend Indaba 2012.

1 800 exhibitors, 200 hosted international buyers
Approximately 1 800 exhibitors will showcase new products reflecting the latest global trends in tourism, while representatives of influential industry stakeholders, along with over 200 international hosted buyers, will be guests at the event.

"Digital competitiveness, Indaba App
The programme will include three speed marketing sessions focusing on sustainable and responsible tourism, heritage and cultural tourism, and adventure tourism.

TripAdvisor, the influential travel website on which travellers get to review their travel experiences, will present a workshop on digital competitiveness, which was identified as a key focus area during Indaba 2011.

In an effort to reduce Indaba 2012's carbon footprint, an Indaba App has been developed, available for download from the event's website for iPhone, iPad, Blackberry and Android devices.

Over eight-million tourists visited South Africa in 2011 - a 3.3% increase over the 2010 World Cup year that would, if football-specific arrivals were not counted, have amounted to a 7.4% increase over 2010, well ahead of the global average of 4.4% annual growth.

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